A hairy, comically jiggly-bellied underpants-wearer replaces Jeremy Allen White in shot-for-shot CK parody for BROL nonalcoholic beer. Read the whole story
The merged entity, called Burson, will have more than 6,000 employees in 43 markets worldwide and will support a client roster that includes more … Read the whole story
BBH handled the account in the 1990s, producing "Heat," the brand's first TV advertising campaign. Read the whole story
The latest campaign for the insurer is the first expansion of the brand platform the company introduced last year: "Empathy is our best policy." Read the whole story
The ad is part of the group's "Stand Up To Jewish Hate" campaign that was launched last year with $25 million in backing from … Read the whole story
That's according to a new study by brand and purpose consultant Revolt which finds that domestic poverty is the issue that matters most to … Read the whole story
Dentsu did something few thought it would accomplish this year. The holding company merged Merkle's media capabilities into iProspect, a performance creative agency. 2023 has been … Read the whole story
After a rough start, the U.S. ad market ended 2023 up 2.8% in December, and 0.5% for the full year, according to the just-published … Read the whole story
Performance marketing agency NP Digital next week will formally announce the acquisition of Rebl House to expand the company's offerings into creative and branding. Read the whole story
The Federal Trade Commission said Thursday it is investigating how partnerships between Big Tech and artificial intelligence companies could affect competition. Read the whole story
Brand teases spots featuring Lionel Messi, returning equine icons, and introducing a new character in a comedic spot. Read the whole story
This may lead some publishers to demand payment for subscriptions. Read the whole story
The marketing agency utilizes a psychology-driven approach to drive revenue growth. Read the whole story