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• AT&T's All-In-One Mobile-Social Play by Mark Walsh

  AT&T's exclusive deal for the iPhone has benefited the wireless operator enormously, pulling in new subscribers and boosting its bottom line. But the carrier's own application storefront -- the AT&T MEdia Mall -- has been unquestionably overshadowed by Apple's App Store, generating more than 1.5 billion downloads in the last year. But AT&T has sparked some app buzz of its own. ...Read the whole story

• Sprint Ups Ante For Prepaid Rivals by Mark Walsh

  With its $483 million acquisition of Virgin Mobile USA, Sprint is poised to dominate the prepaid phone market and take on value-oriented competitors like TracFone Wireless, MetroPCS Communications and Leap Wireless. The deal, announced Tuesday, gives Sprint control of two of the biggest prepaid wireless brands in Boost Mobile and Virgin, with a total of more than 9 million customers combined. ...Read the whole story

• WaPo Debuts New Mobile Site by Mark Walsh

  The Washington Post has rolled out a redesigned mobile site aimed at offering cell subscribers a more customized experience. The newspaper's new mobile presence features more intuitive navigation and a simplified structure focusing on five main sections: politics, business, metro, arts & living and sports. ...Read the whole story

• Study: Online and Offline Behavior Meshing by Gavin O'Malley

  While the amount of time North American consumers spend online has plateaued, the integration of their on- and off-line lives continues apace, according to new data from Forrester Research. "People's online behaviors are becoming more integrated into their offline interactions," said Jackie Anderson, Forrester analyst and author of the new report. "Engagement with the online channel has deepened, as evidenced by the widespread adoption of such activities as social networking." ...Read the whole story

• Starcom: Mobile Data Users Connecting To Ads In Other Media by Mark Walsh

  Almost two-thirds of mobile content consumers use their handheld devices to act on advertising in other media like out-of-home ads and digital videos, especially while on the go, according to new research from Starcom USA. ...Read the whole story

ChaCha Goes Hollywood by Steve Smith

The human-powered SMS search engine ChaCha had its own Michael Jackson moment last month, when there was still uncertainty about the entertainer's death. During those few hours of doubt, "we were bombarded by 100,000 questions like 'did Michael Jackson die?,'" says Susan Marshall, VP of marketing. "No one really knew." Suddenly, a simple text search service that usually trades in minor trivia or local movie times was thrust into the role of being a trusted source of news. " Let that be a lesson to mobile media. We're not playing around anymore. People are expecting answers, the right answers, from ...More