As their mobile war broadens, Apple and Google aren't just slugging it out with competing ad networks, operating systems and devices. They're both also stepping up their push into mobile applications through respective new acquisitions in the space. ...Read the whole story
For the most part, branded apps have tended to cry for our attention. There is a kind of cloying tone to many apps, as if they are trying just a tad too hard to get us to like them as something more than disembodied corporate entities that really just want to plump up their profit margins. Oops, did I just say that out loud? ...More