The Pew Research Center last week released its annual report on how Americans are using their mobile phones. The study found six in 10 U.S. adults now access the Internet … Read the whole story
The Interactive Advertising Bureau is asking the Federal Trade Commission to refrain from broadening regulations regarding children's online privacy. In a letter filed this … Read the whole story
One of the real challenges for brands trying to effect a meaningful app strategy is that the platform requires them to become publishers. An … Read the whole story
A slew of acquisitions hasn't satisfied Meredith Corp.'s appetite for marketing companies. The women's magazine publisher announced its purchase of The Hyperfactory, a company … Read the whole story
Asked what capabilities their clients are most interested in developing, a third of agency executives surveyed recently by media-buying processing systems provider Strata said … Read the whole story
Nearly half (46%) of ad executives - both marketers and agency media buyers - currently are utilizing mobile media as part of their advertising … Read the whole story
Consumers are becoming more accustomed to mobile banking services, but that doesn't mean they play a large role in their banking decisions. According to … Read the whole story
Gannett Digital tapped Craig Etheridge as vice president of mobile advertising sales. He was most recently vice president of emerging platform sales at The … Read the whole story
Mobile ad network inMobi has closed $8 million in a second-round venture funding from investors existing investors Kleiner Perkins Caufield & Byers and Sherpalo … Read the whole story
Google's Android platform continues to gain ground on Apple's iOS, picking up 1.3% market share among smartphone operating systems in June. Android now claims … Read the whole story
Simplifying content creation and the ability to upload videos onto a Web site made YouTube the king of consumer-generated videos. Now parent company Google … Read the whole story
Continuing to bolster its digital marketing assets, Meredith Corp. on Tuesday announced plans to buy a remaining stake in mobile marketing firm The Hyperfactory. … Read the whole story