Thursday, January 20, 2011
  • Google Appoints Co-Founder Page CEO, Paid Clicks Rise 18%

    Search engine marketing remains Google's primary revenue source, but execs dropped a bomb Thursday on the corporate structure of the company before diving into fourth quarter 2010 earnings. Co-founder Larry Page will replace Eric Schmidt as chief executive officer in a reshuffle of senior management. ...Read the whole story

  • Mobile Advertising Could Become Answer To Sustainable Growth

    Mobile gives Google "long-term growth insurance." That's how iSuppli's research group IHS Screen Digest describes one of three pillars enabling the Mountain View, Calif. tech company to continually grow revenue. Search, the cash cow, and video/display generate short-term revenue growth as the two remaining pillars. But some think it's mobile that could do the mooing. ...Read the whole story

  • Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype

    In a surprising development, demand for digital media and advertising services appears to be ebbing among some clients of major advertising agencies, according to a recent survey conducted by media buying processing firm Strata. After reporting steady growth over the past two years, digital advertising demand has decreased for the first time between two consecutive quarters, falling to 21.1% of respondents in the fourth quarter of 2010 from 26.0% of respondents in the third quarter of 2010. ...Read the whole story

  • comScore: Web and Mobile Email Headed In Different Directions

    Mobile email use is on the rise even as Web-based email use continues to decline, according to new data from comScore. The Web measurement firm found that traffic to Web-based email sites dropped 6% to 153 million in November 2010 compared to a year ago, while the number of people accessing email via mobile devices increased 36% to 70 million. ...Read the whole story

  • Verizon: FCC Neutrality Regulations An 'Abuse'

    Following through on its threat to challenge net neutrality rules in court, Verizon on Thursday filed suit against the Federal Communications Commission. In court papers filed with the U.S. Circuit Court of Appeals for the D.C. Circuit, Verizon alleges that the FCC exceeded its authority by voting to promulgate open Internet rules. The telecom giant also argues that the new rules are "arbitrary, capricious, and an abuse of discretion." ...Read the whole story

  • Bonnier Teaming With CP+B On Tablet Ads

    Bonnier made a splash last April when it unveiled an iPad edition of Popular Science, built with its Mag+ digital magazine platform. Since then, the publisher has turned out iPad versions of 10 other titles. Now Bonnier is turning its attention to advertising on the iPad and rival devices -- teaming with storied creative agency CP+B to develop new ad formats for tablet magazines. ...Read the whole story

  • Mag Bag: Bonnier and CP+B Brainstorm iPad Ads

    Searching for the most effective way of advertising with the iPad, Bonnier Corp. is joining forces with ad agency Crispin, Porter + Bogusky to develop innovative digital advertising formats for tablet magazines. Bonnier hopes to introduce its Mag+ digital platform in late spring. ...Read the whole story

  • Pandora Hires Mobile Chief

    Internet radio service Pandora has hired a Draftfcb executive as its first director of mobile and emerging media, reflecting the company's growing focus on mobile platforms. Kim Luegers, who led emerging media strategy and planning for Draftfcb's Chicago office, will fill a similar, newly created role at Pandora. ...Read the whole story

    Making M-Commerce Habit-Forming

    "I know I am a bit of a creature of habit," I say offhandedly to my partner. She tries to keep from spit-taking her mouthful of seltzer in response. ...More