Tuesday, June 21, 2011
  • Q&A: Boost VP Talks About Its Multi-based Strategy

    In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke with Marketing Daily about the company, its prospects and the industry as a whole. ...Read the whole story

  • GMA/PwC: Digital Key In Driving CPGs' Recovery

    Every one of the 148 food/beverage/consumer products companies analyzed (using publicly available information) showed sales growth in 2010, with 2.9% growth for top performers and 1.5% growth for the bottom quartile. Most sales growth came organically and from acquisitions, with the strongest organic growth coming from emerging markets in Latin America and Asia. ...Read the whole story

  • Nielsen, MyWebGrocer To Track Online Grocery Sales

    John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can now shop anywhere they might be, at any given moment. That's a big change from 10 years ago, when they had to be at their home computers." He adds that consumer acceptance of online grocery shopping is considerably higher in Europe. ...Read the whole story

  • Time Spent On Apps Outpaces Web

    New data is predicting that smartphones and tablet shipments in 2011 would exceed PCs and notebook computers. Separate research released today indicates that U.S. smartphone users now spend more time with mobile applications per day than people do using the desktop and mobile Web. ...Read the whole story

Comparing Apps To Oranges: Dictionary.com Aims For New User Modes

When 30% to 40% of overall digital activity is coming from mobile apps and smartphone browsers, publishers have to start asking themselves how much cannibalization is about to take place. But according to Shravan Goli, President ...More