• Q&A: Boost VP Talks About Its Multi-based Strategy

    In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke with Marketing Daily about the company, its prospects and the industry as a whole. ...Read the whole story

  • GMA/PwC: Digital Key In Driving CPGs' Recovery

    Every one of the 148 food/beverage/consumer products companies analyzed (using publicly available information) showed sales growth in 2010, with 2.9% growth for top performers and 1.5% growth for the bottom quartile. Most sales growth came organically and from acquisitions, with the strongest organic growth coming from emerging markets in Latin America and Asia. ...Read the whole story

  • Nielsen, MyWebGrocer To Track Online Grocery Sales

    John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can now shop anywhere they might be, at any given moment. That's a big change from 10 years ago, when they had to be at their home computers." He adds that consumer acceptance of online grocery shopping is considerably higher in Europe. ...Read the whole story

  • Time Spent On Apps Outpaces Web

    New data is predicting that smartphones and tablet shipments in 2011 would exceed PCs and notebook computers. Separate research released today indicates that U.S. smartphone users now spend more time with mobile applications per day than people do using the desktop and mobile Web. ...Read the whole story

Comparing Apps To Oranges: Dictionary.com Aims For New User Modes

When 30% to 40% of overall digital activity is coming from mobile apps and smartphone browsers, publishers have to start asking themselves how much cannibalization is about to take place. But according to Shravan Goli, President of Dictionary.com, the massive growth his company has seen among his 50 million monthly users is happening across the board. ...More

  • Our Screens, Ourselves: The Three Screen Connection

    How do you feel about your TV, your desktop and your mobile screens? No, how do you really feel? At Cannes this week, during the 58th Cannes Lions International Festival of Creativity, BBDO and Microsoft introduced new research that tries to get under our skins, into our heads, and behind even our emotions about our multi-screen lives. The multi-national survey of 15,000 consumers in five countries tries to find how we connect emotionally to TV, Web and mobile. ...More

  • Mobile Video Ad Market Actually 5x Bigger Than Analysts Think

    The mobile video market has grown so rapidly over the last six months that it has caught a lot of folks off guard. As a result, research firms such as eMarketer are underestimating current and projected mobile video advertising revenue by a significant factor. Most of these firms expect revenue from mobile video advertising to hit $50 million for the 2011 calendar year, but I believe this number could be closer to $250 million. That's five times current industry expectations. ...More