• Q&A: Boost VP Talks About Its Multi-based Strategy

    In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke with Marketing Daily about the company, its prospects and the industry as a whole. ...Read the whole story

  • Cheil's Virtual Shopping Campaign Takes Real Prize In Cannes, Wins Media Grand Prix

    CANNES, FRANCE - South Korea's Cheil Worldwide took the top prize during the 2011 Media Lions awards presentation here Tuesday night. It won the festival's Grand Prix award for an outdoor media campaign for client retailer Tesco's locally branded Homeplus stores. This was the first time a South Korean agency won the festival's top honor -- and reflects an increasing recognition of media work being created by emerging markets outside Western Europe, the U.S., Japan and Brazil. There were 2,895 entries submitted from more than 67 countries, an increase of 35% over the 2010 Media Lions submissions. ...Read the whole story

  • GMA/PwC: Digital Key In Driving CPGs' Recovery

    Every one of the 148 food/beverage/consumer products companies analyzed (using publicly available information) showed sales growth in 2010, with 2.9% growth for top performers and 1.5% growth for the bottom quartile. Most sales growth came organically and from acquisitions, with the strongest organic growth coming from emerging markets in Latin America and Asia. ...Read the whole story

  • Southern Comfort Lime Launches Social Hub

    The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform area -- while building awareness of the new Lime product through the hub's features and design. ...Read the whole story

  • Tablets Beat PCs In Media Consumption

    Outpacing smartphones, virtually all (93%) of tablet owners use downloaded apps, about two-thirds check email and browse the Web, 58% play games and listen to music, half watch video and use it for social networking, 42% for reading books, and 31% to make purchases, per the Online Publishers Association. ...Read the whole story

  • Nielsen, MyWebGrocer To Track Online Grocery Sales

    John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can now shop anywhere they might be, at any given moment. That's a big change from 10 years ago, when they had to be at their home computers." He adds that consumer acceptance of online grocery shopping is considerably higher in Europe. ...Read the whole story

  • We Welcome Mobile Ads -- Just Not Too Many

    "Carriers are closing the gap on brands with respect to consumer openness and receiving marketing alerts," Michael Linnert, North American General Manager for Upstream, tells Marketing Daily. "They interact with their customers regularly through new phone and plan purchases, customer support, billing, and other factors that make up the customer experience." ...Read the whole story

  • GroupM Sets Mobile Privacy Rules

    GroupM has introduced new mobile privacy guidelines for publishers aimed at limiting the amount of data collected and used in marketing campaigns. ...Read the whole story

Smartphone Samurai

The Baby Center report noted that after a woman becomes a mom, the most important smartphone features are, in order, the camera, the video, then apps. According to an article in the Boston Globe, the app market will continue to boom. "There are already more than 300,000 apps.... The number of downloads is expected to hit 76.9 billion worldwide in 2014." ...More

  • Hostage-Taker Updated Facebook During Armed Standoff

    While social media has demonstrated its utility in all kinds of unexpected areas, some of the most interesting applications have been discovered by criminals, who use social media to perpetrate elaborate frauds, identify vacation-going burglary subjects, and steal online identities. And it seems like resourceful outlaws are finding new, surprising applications for social media every day. Here's a good one: social media as a communications platform in armed standoffs. No, really: according to the Associated Press, Jason Valdez, 36, took to Facebook via his smart phone during a 16-hour-long armed standoff with SWAT teams at a motel in Ogden, U ...More

  • Comparing Apps To Oranges: Dictionary.com Aims For New User Modes

    When 30% to 40% of overall digital activity is coming from mobile apps and smartphone browsers, publishers have to start asking themselves how much cannibalization is about to take place. But according to Shravan Goli, President of Dictionary.com, the massive growth his company has seen among his 50 million monthly users is happening across the board. ...More

  • Our Screens, Ourselves: The Three Screen Connection

    How do you feel about your TV, your desktop and your mobile screens? No, how do you really feel? At Cannes this week, during the 58th Cannes Lions International Festival of Creativity, BBDO and Microsoft introduced new research that tries to get under our skins, into our heads, and behind even our emotions about our multi-screen lives. The multi-national survey of 15,000 consumers in five countries tries to find how we connect emotionally to TV, Web and mobile. ...More

  • Mobile Video Ad Market Actually 5x Bigger Than Analysts Think

    The mobile video market has grown so rapidly over the last six months that it has caught a lot of folks off guard. As a result, research firms such as eMarketer are underestimating current and projected mobile video advertising revenue by a significant factor. Most of these firms expect revenue from mobile video advertising to hit $50 million for the 2011 calendar year, but I believe this number could be closer to $250 million. That's five times current industry expectations. ...More