Last year at this time most retailers were caught unprepared for the massive mobilization of their customer base. Once it became apparent that the shopper in Aisle 5 was using … Read the whole story
After a 13-month process, ExxonMobil has consolidated media and advertising duties with shops at Interpublic and Omnicom, respectively, the client has confirmed.ExxonMobil awarded Interpublic … Read the whole story
Confirming earlier reports, market research firm IDC said Thursday that Samsung had overtaken Apple in the third quarter as the world's largest smartphone maker … Read the whole story
LinkedIn has been on a roll since the spring -- going public with a hot IPO, beating Wall Street forecasts in its first publicly … Read the whole story
IBM plans to release Coremetrics Benchmark projections Friday estimating that the number of consumers using mobile devices to purchase products will more than double … Read the whole story
Smartphone penetration in the U.S. has not reached that psychologically significant tipping point of 50% quite yet, but among young adults, the needle passed … Read the whole story
We finally found a QR code campaign my wife can get behind. Just add a cat. To get Mobile Insider newbies up to speed, … Read the whole story