It's on! As the holiday shopping season races to a conclusion, the reading device and tablet manufacturers are scrambling for position in any way they can. Before the Amazon Kindle … Read the whole story
Digital media consumption is rising, yet more research shows traditional TV usage continues to grow. The average adult consumer is spending 10 more minutes … Read the whole story
Incentivized downloads have proven a controversial, if widespread, method for increasing distribution of mobile applications by developers. The idea is that someone using a … Read the whole story
Time spent on mobile phones per day on average increased 30% in 2011 to an hour and 5 minutes, easily more than the combined … Read the whole story
Most marketers -- 72.7% -- participating in MediaPost's Search Insider Summit survey said they rely on interest-based targeting in search campaigns. Targeting beyond keywords … Read the whole story
Despite the generational divide often underscored by technology, new data from Nielsen shows that Android phone users of different age groups have remarkably similar … Read the whole story
Mobile media is fundamentally changing the way people acquire some services -- especially travel. It is having a big impact on hotel bookings, per … Read the whole story
Another round of hand-wringing over the value and effectiveness of Apple iAds begins today with an article in The Wall Street Journal reporting that … Read the whole story
According to new release from Knotice, the "Mobile Email Opens Report," featuring email opens and click activity via mobile device across 11 industry segments, … Read the whole story