QR codes are just about everywhere now, so the challenge for marketers is rising above the black-and-white noise. In "Tailgate for Tickets," a recently concluded campaign with 2ergo, U.S. Cellular … Read the whole story
Future revenue and earnings growth will come not from North America or Europe but in Asia, China and South America. Both brands and marketers … Read the whole story
The Mobile Marketing Association on Wednesday rolled out an updated set of mobile ad guidelines that aim to streamline mobile ad-buying by creating six … Read the whole story
The proportion of U.S. mobile subscribers with smartphones has swelled to 44%, led by adoption among those ages 18 to 34. The share of … Read the whole story
Samsung is challenging Apple on the media front with the hire of former AOL Media and Studios President David Eun. It is claiming the … Read the whole story
There's a lot riding on a comparatively cheap and streamlined smartphone Nokia is rolling out in the U.S. on Jan. 11. The Nokia Lumia … Read the whole story
It's that time of year again, when everyone in my family reminds me that "Your Christmas spirit sucks!" OK, so I am not the … Read the whole story