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• Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today by Joe Mandese

  KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most agencies and advertisers typically think of it in terms of how it affects consumers - and their ability to reach them. On Thursday, during MediaPost's Mobile Insider Summit here a highly regarded researcher and analyst presented data indicating it has had a profound impact on the number of media options advertisers and agencies must also now choose from. ...Read the whole story

• Global Mobile Entertainment To Hit $54B By '16 by Wayne Friedman

  Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 billion by 2016 from $39.6 billion in 2011, which is a compounded annual yearly growth rate of 6.3%. ...Read the whole story

• ESPN Deems Mobile 'First Screen' by Mark Walsh

  Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting point for much of its programming. Mobile is the network's fastest-growing audience. ...Read the whole story

• beverages Coke Integrates Live-Stream, Social For Bowl by Karlene Lukovitz

  The big news is that the bears will be reacting to the game's events (and the commercials) in real time via a live-stream running throughout the game, and simultaneously interacting with game-watchers on Facebook and Twitter. ...Read the whole story

• automotive J.D. Power: What Drives Auto Avoidance by Karl Greenberg

  "For some brands, namely those that have created marked improvements in their quality and reliability in recent years, it's even more vital to tell their improvement story, rather than just waiting for perceptions to change over time." ...Read the whole story

• Apple 4S Campaign Streamed 36M TImes by Gavin O'Malley

  Which brands are best at getting people to share their messages? Well, despite consumer clamoring for the iPhone 5, Apple's introduction of the 4S was the most-watched video spot during the fourth quarter of 2011. Overall, the campaign was streamed nearly 36 million times -- becoming the brand's most-viewed ad of all time after only three weeks. ...Read the whole story

• Kahlua Enlists DailyCandy, Thrillist For Site Promotion by Gavin O'Malley

  Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrillist has partnered with its fairer equivalent DailyCandy to launch a Kahlua-sponsored dining directory, thanks to Vizeum. The agency was building a campaign around the Kahlua brand. ...Read the whole story

• Millennial Launches App Retargeting Program by Mark Walsh

  In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Media third behind only Google and Apple, with a 17.7% share of ad dollars last year. Aiming to gain more ground on its rivals, the mobile ad network has rolled out a new service allowing brands to retarget people who previously downloaded their apps. ...Read the whole story

Mobile App Privacy Needs To Grow Up And Shrink Down by Steve Smith

The Mobile Marketing Association this week issued guidelines for app designers crafting privacy policies. This is sorely needed, but it only begins to address the larger issue of managing privacy issues on mobile. Many of the major mobile publishers have started including privacy policies in their apps of one sort or another. Nevertheless, the key challenge before everyone now is making the privacy policy relevant and usable by the mobile customer. ...More