Along with the countless notices, previews and calculated leaks of TV spots this week, Verizon is finally trying to leverage its exclusive mobile streaming of the game itself. Available as … Read the whole story
The automaker is adding a sweepstakes element activated by a smartphone app to an ad that will air on the Super Bowl that extends … Read the whole story
Apple faces mounting pressure from consumer groups over harsh conditions that workers are exposed to in China-based factories that produce iPhones and iPads. Advocacy … Read the whole story
Subway is among the latest brands to jump into app advertising around the Super Bowl. The restaurant chain is the national sponsor of an … Read the whole story
Ultimately, only about a quarter of consumers (23%) feel "very loyal" to their service providers, about the same amount (24%) who indicated they had … Read the whole story
While managing platforms is problematic, managing people isn't easy, either, with 29% saying that hiring or retraining talent is a problem, and few think … Read the whole story
People are getting into the mobile scanning habit, according to the latest quarterly report from code enabler ScanBuy. The maker of the popular ScanLife … Read the whole story
So who is this Brit who has been hired to run what has arguably been the most innovative retail start-up in recent memory? John … Read the whole story
Creativity and insights can emerge from the most unlikely of places. Today is a unique date: 2.1.12. The numbers 2.1.12 immediately bring to my … Read the whole story