The mobile platform has become indispensable for people in the market for a new car. According to local mobile ad network Verve and its survey of 235 people traveling across 1700 publisher sites, 71% say they are interested in using mobile (smartphone or tablet) as tools in shopping for a car. ...
The company that made a name for itself offering low-cost (or "value-priced") home Internet services that were heavily reliant on phone-line dial-up returns to ... Read the whole story
The love affair between teens and texting is deeper than ever. New findings from the Pew Research Center's Internet & American Life Project show ... Read the whole story
One of the nation's largest coupon publishers, News America Marketing, has created a free iPad app for couponing called SmartSource Xpress. The iPad app ... Read the whole story
A federal judge has given the go-ahead to a lawsuit accusing Jiffy Lube franchisee Heartland Automotive Service of spamming customers with text ads for ... Read the whole story
Search contributes 18% across all brand categories, and a brand's Web site adds 16%. Companies want to get cozy with consumers, but marketers need ... Read the whole story
Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based ... Read the whole story
Truth be told, I am starting to wonder if a lot of reviewers simply have younger, sharper eyes than I do. Or if the ... Read the whole story