• Q&A: NetZero's President On New Strategies

    The company that made a name for itself offering low-cost (or "value-priced") home Internet services that were heavily reliant on phone-line dial-up returns to marketing with a new array of products and services ...Read the whole story

  • Teens Are Text-Crazed, 23% Own Smartphones

    The love affair between teens and texting is deeper than ever. New findings from the Pew Research Center's Internet & American Life Project show 63% of U.S. teens were text-messaging daily as of July 2011. The volume of texting has also grown, from 50 to 60 messages for the typical teen during that period. ...Read the whole story

  • News America Marketing Debuts iPad Coupon App

    One of the nation's largest coupon publishers, News America Marketing, has created a free iPad app for couponing called SmartSource Xpress. The iPad app is a digital extension of the print brand, SmartSource Magazine, a Sunday coupon insert reaching 74 million homes in the U.S. every week, and its associated Web site, SmartSource.com. ...Read the whole story

  • Jiffy Lube Franchisee Loses Bid To Dismiss Text Spam Lawsuit

    A federal judge has given the go-ahead to a lawsuit accusing Jiffy Lube franchisee Heartland Automotive Service of spamming customers with text ads for discounts. ...Read the whole story

  • Digital Changing The Intersection Of Message, Branding

    Search contributes 18% across all brand categories, and a brand's Web site adds 16%. Companies want to get cozy with consumers, but marketers need to pay closer attention to where they should have that conversation, according to the Digital Platform Engagement Index. ...Read the whole story

  • Pivotal: Consumers Want Easy Video Access

    Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based programming options, such as the Barry Diller-fronted Aereo and an Intel would-be over-the-top service. A principal reason: consumers want content flowing easy. ...Read the whole story

Gargling With The Apple Kool-Aid

Truth be told, I am starting to wonder if a lot of reviewers simply have younger, sharper eyes than I do. Or if the taste for Apple-branded Kool-Aid has become too delectable for gadget reporters needing something over which to gush. To be sure, the doubling of resolution on the new iPad is welcome and fun. But honestly, high resolution is hardly revelatory at this point in media. ...More

  • Number of Online Video Ads Doubles Year over Year, Says comScore

    The number of online video ads viewed by Web consumers doubled year over year. In February, Americans saw 7.5 billion video ads, according to comScore's just-released February online video figures. That's up from 3.8 billion total video ads a year ago. And while there are variations in the number of ads delivered month by month - 5.6 billion ads delivered in January; 7.1 billion served in December, for instance - the overall trend is positive. ...More