Tuesday, March 20, 2012
  • Q&A: NetZero's President On New Strategies

    The company that made a name for itself offering low-cost (or "value-priced") home Internet services that were heavily reliant on phone-line dial-up returns to marketing with a new array of products and services ...Read the whole story

  • Teens Are Text-Crazed, 23% Own Smartphones

    The love affair between teens and texting is deeper than ever. New findings from the Pew Research Center's Internet & American Life Project show 63% of U.S. teens were text-messaging daily as of July 2011. The volume of texting has also grown, from 50 to 60 messages for the typical teen during that period. ...Read the whole story

  • News America Marketing Debuts iPad Coupon App

    One of the nation's largest coupon publishers, News America Marketing, has created a free iPad app for couponing called SmartSource Xpress. The iPad app is a digital extension of the print brand, SmartSource Magazine, a Sunday coupon insert reaching 74 million homes in the U.S. every week, and its associated Web site, SmartSource.com. ...Read the whole story

  • Jiffy Lube Franchisee Loses Bid To Dismiss Text Spam Lawsuit

    A federal judge has given the go-ahead to a lawsuit accusing Jiffy Lube franchisee Heartland Automotive Service of spamming customers with text ads for discounts. ...Read the whole story

  • Digital Changing The Intersection Of Message, Branding

    Search contributes 18% across all brand categories, and a brand's Web site adds 16%. Companies want to get cozy with consumers, but marketers need to pay closer attention to where they should have that conversation, according to the Digital Platform Engagement Index. ...Read the whole story

  • Pivotal: Consumers Want Easy Video Access

    Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based programming options, such as the Barry Diller-fronted Aereo and an Intel would-be over-the-top service. A principal reason: consumers want content flowing easy. ...Read the whole story

  • Apple Sells 3 Million New iPads

    Following up its earlier announcement Monday of record iPad sales over the weekend, Apple was more specific in a statement issued this afternoon: it sold three million new iPads between Friday and Sunday. The latest version of the popular Apple tablet features a sharper screen, a faster processor and 4G wireless support. ...Read the whole story

  • Mojiva Taps blurbIQ For Gameification

    Mobile ad network Mojiva has partnered with blurbIQ to exclusively offer the company's technology for adding game mechanics to mobile video advertising. The blurbIQ platform overlays standard streaming video ads with branded polling and trivia questions, turning video commercials into interactive "games." ...Read the whole story

  • Tablets To Be Major Player In Mobile Games
Gargling With The Apple Kool-Aid

Truth be told, I am starting to wonder if a lot of reviewers simply have younger, sharper eyes than I do. Or if the taste for Apple-branded Kool-Aid has become too delectable for gadget reporters needing ...More