Wednesday, March 28, 2012
  • Appolicious Rolls Out App Search Ad Platform

    Mobile app directory Appolicious is launching a keyword-bidded ad platform for running relevant ads that appear on the search results pages on its own online and mobile properties and those of partners Samsung and Best Buy. ...Read the whole story

  • Britannica Embraces App Strategy

    The Encylopaedia Britannica has made a more concerted mobile push, launching a series of children's-oriented iOS apps starting in 2010 and an iOS edition of the flagship publication last October. The Encyclopaedia Britannica app packages 140,000 articles with an array of photos, graphics and interactive features. ...Read the whole story

  • Siri Users Embrace TV Voice Recognition

    The movement in the TV business to allow voice recognition to select shows and make other commands has a significant audience. A large percentage of Apple iPhone 4S users appreciate the Siri voice-recognition functionality and a notable chunk would like the opportunity to issue similar directives for their TVs, according to Parks Associates. ...Read the whole story

  • Mobile Ad Serving Still In Test Mode Among Publishers

    Publishers are still trying to find a viable and comprehensive mobile ad-serving solution, new research finds. Many continue to rely on custom and in-house solutions, or knit together many providers across media types. ...Read the whole story

    Around The Net

    • Mobile Search: UK Second Only To Japan, Australia M&M Global

      With search's share of paid clicks from mobile up 180% in 2011, the UK leads the Eurozone, whose clicks were up 177%, from 2.1% in January to 5.8% in December. The report found that 15% of clicks in the UK during December came from a mobile device. Advertisers are acknowledging the vast growth in smartphone and tablet adoption with share of budget for mobile up 191%, from 3.2% to 9.3% in 2011. But share of clicks is still higher than spend, at 15.1% ...Read the whole story

    • Conde Nast Updates Apps For New iPadTalking New Media

      Conde Nast just released app updates for its April issues of Conde Nast Traveler, GQ and Wired (and updated the Vogue app days ago) to adjust to the higher-resolution image display in the latest iPad. Back issues will still have lower-res images, though, which some are complaining about. "The way publishers are adjusting is bound to be controversial, as well: upping the file sizes of their digital editions by changing from .png files to .pdf," according to Talking New Media. "The change, though, will certainly lead to better looking magazines. Whether publishers and vendors can increase download times to compensate ... ...Read the whole story

    • Mobile Marketing Campaigns across the US Win Big in Company's Testimonial ContestPRWeb

      We are excited to congratulate the winners and all the participants in our annual testimonial contest who are coupling the power of our technology with innovative campaigns and strategies to take their businesses and organizations to the next level. ...Read the whole story

    Internet Retailers: Listen To Your Users

    Internet retailers must look closely at how they allocate their 2012 budgets, reduce the amount spent on apps, and increase development resources that improve their mobile sites -- and they must listen to their mobile us ...More