SMS is not poised to replace email when it comes to brand offers and store promotions. A worldwide survey shows almost universal preference -- for now -- for marketers to … Read the whole story
Mobile app directory Appolicious is launching a keyword-bidded ad platform for running relevant ads that appear on the search results pages on its own … Read the whole story
Internet retailers must look closely at how they allocate their 2012 budgets, reduce the amount spent on apps, and increase development resources that improve … Read the whole story
The Encylopaedia Britannica has made a more concerted mobile push, launching a series of children's-oriented iOS apps starting in 2010 and an iOS edition … Read the whole story
The movement in the TV business to allow voice recognition to select shows and make other commands has a significant audience. A large percentage … Read the whole story
Publishers are still trying to find a viable and comprehensive mobile ad-serving solution, new research finds. Many continue to rely on custom and in-house … Read the whole story