Friday, April 20, 2012
  • Hulu Upfront Pitches Strong Viewership, 'Battleground,' 'Day' Shows

    "Online video is exploding," said Jean-Paul Colaco, Hulu's head of advertising. It's a "tremendous time of transformation ... and Hulu is the catalyst for that growth." Complementing fresh content -- and enough star power to rival any network event -- Hulu revealed a slew of performance metrics at its upfront ...Read the whole story

  • Viacom Bets On 'Skinny Leaderboard' To Up Tablet Content, Ads

    One major media player has created its own standard tailored to the tablet screen. Viacom has been using what it calls a "skinny leaderboard" on the tablet version of sites for key brands like MTV, VH-1 and "The Daily Show." Instead of the standard 728 x 90 leaderboard for desktop sites, the tablet-optimized equivalent is 768 x 50, leaving more space for content and ads. ...Read the whole story

  • Consumers Spending More On Gadgets, Services

    "It goes all over the place," Jordin Amin, chair of the AICPA's national CPA financial literacy, tells Marketing Daily. "One of the concerns we have is that it's very easy to make these purchases without a budget or an overall financial plan." ...Read the whole story

  • BoA, Citi and USAA Rated Top Banks on iPad

    Banking on tablets promises to be an important activity for financial institutions, Javelin Strategy & Research finds. Tablet owners not only still skew affluent, but they already have a taste for banking on mobile devices. ...Read the whole story

Around The Net

  • Video Startup Tango Takes Fresh $40MVentureBeat

    In other mobile video news, Tango has just has raised another $40 million in a third round of funding from Qualcomm Ventures and Access Ventures. The news comes about a year after the cross-platform video chat startup closed its last round of $42 million. “Forget Apple’s Facetime,” VentureBeat half-jokes. “If there’s one app that shows the potential in the mobile video chat market, it’s Tango.” Encouraging backers, the startup continues to see incredible growth as well, reaching 45 million users a mere 18 months after its debut. Looking ahead, Tango CTO and co-founder Eric Setton says: “The round is a ... ...Read the whole story

  • How A Mobile Platform Qualifies LeadsTargetwire

    Clash Media Mobile has released a platform helping to qualify leads based on the length of a call as a direct response to mobile ads. The release explains how the technology reduces the number of false leads reaching call centers by up to 50%. The technology tracks the length of the call, and then taps Clash's demand-side platform technology to find pockets of mobile media inventory that the platform believes will result in calls of 60 seconds or longer, delivering higher conversion rates. Clash filters out calls that may have been made by accident and those that were not able ... ...Read the whole story

  • Verizon Backing Windows Phone Chicago Tribune/Reuters
Andreessen's Market Focus Pays Off For Instagram

The importance of being market-ready was first driven home to me back in 2009, when Marc Andreessen was busy writing the best business blog in the world. In a post titled "The Only Thing That Matters," ...More

  • Verizon's Conditions For Spectrum Sale Draw Opposition

    Verizon Wireless this week said it would sell portions of the spectrum it acquired in 2008, but only if the Federal Communications Commission and Justice Department approve a separate deal between Verizon and cable companies. The ...More