• RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory

    The supply of online advertising inventory available in the so-called "real-time bidding" or RTB marketplace continues to expand as advertisers, agencies and publishers embrace programmatic trading as part of their online advertising strategies. During the first quarter of 2012, the supply of RTB impressions expanded 120% over the same quarter in 2011, according to results from a new quarterly tracking report being published by independent agency trading desk Accordant Media. ...Read the whole story

  • Facebook Q1 Rev, Profits Dip From Prior Quarter

    A month before its expected IPO, Facebook reported quarterly revenue of $1.06 billion, down 6% from the prior quarter despite a gain in monthly active users to 901 million from 845 million at the end of 2011. Advertising sales, which make up the bulk of Facebook's revenue, slipped to $872 million from $934 million in the fourth quarter. ...Read the whole story

  • Parents Find Use In Smartphones

    According to a survey of more than 2,200 adults by Harris Interactive on behalf of LG, more than half (57%) of all parents said they relied on their smartphone to keep them on track. ...Read the whole story

  • Bee Media Buys Adcentricity

    Mobile and place-based media are being fused with the acquisition of Adcentricity, which aggregates digital out-of-home networks, by Bee Media, which operates a mobile shopping platform. Under the terms of the agreement, Bee Media will assume Adcentricity's name. ...Read the whole story

  • Ex-Windows Phone Exec Joins NQ Mobile

    Gavin Kim, who served as general manager for Windows Phone product marketing at Microsoft, has joined mobile security firm NQ Mobile as chief product officer. ...Read the whole story

  • Facebook Mobile Ad Revs To Reach $490 Mil In 2017

    Facebook could own more than a fifth of the mobile ad market by 2017, Pivot Research argues. And the social network might not even have to break much of a sweat to get there. ...Read the whole story

Mobile Search - Understand Your Audience

Building content that is customized for search behavior on mobile devices is the key to success. This mobile-optimized experience will help both search engines and customers see the value you have to offer a mobile user, improving your rankings as well as what is most important -- your bottom line. ...More

  • $500 CPMs? The Power Of Advertising At Point Of Decision

    ShopSavvy and its ad network partner Longboard Media say that the levels of ad interactivity in a mobile app occurring in-store, at the point when people are making purchase decisions, is phenomenal and a while other game from the Web. ...More

  • Smartphone Cameras Are Destroying 'The Moment'

    Last weekend I accompanied my five-year-old son to his little-league team photo shoot. The professional photo studio and "baseball field backdrop" in the elementary-school gym made for a strange scene -- specially considering there was a real baseball field a few feet outside, and it was a sunny day with beautiful light. But things got really strange when 10 parents urgently whipped out their smartphones to capture their own shots of the professional photographer taking the official team photo. ...More