Advanced Search

• iPad Still On Fire While Kindle Smolders by Steve Smith

  While tablet shipment volume dropped from the holiday height, Q1 2012 year-over-year growth for media tablets was 185%. Apple maintains a comfortable hold on 65% of the market. ...Read the whole story

• Microsoft Brings IE To Xbox; Integration Could Help Future Ad Targeting by Laurie Sullivan

  Microsoft will bring Internet Explorer to the Xbox 360 this year through an integration of the company's voice controller Kinect technology, and SmartGlass, a new platform that connects PCs, smartphones, and tablets running on Windows and Android operating systems. The integration is another step toward connected devices and cross-platform ad targeting. ...Read the whole story

• Ad Campaigns: Tailor To Specific Facebook, Twitter User Experience by Mark Walsh

  Facebook and Twitter have emerged as the two leading social media platforms, but marketers are still figuring out what types of campaigns work best on each. A new Social Code study finds they serve different purposes that require different ad approaches. ...Read the whole story

• MTV Digital Series Is A Teen Wolf In Transmedia Clothing by Joe Mandese

  In an important test of a new interactive storytelling experience, MTV this week launched a new series called "Teen Wolf." While the second season of the MTV series by that name debuted Sunday night following its telecast of the 2012 MTV Movie Awards, a new, parallel, interactive version of the series debuted Monday on a variety of screens -- just not television ones. The main platforms for the interactive "Teen Wolf" series are fans' own personal screens -- whether they are PC, tablet or handheld -- and the primary distribution engine for it is Facebook, where the series has already ...Read the whole story

• Mobile Rich Media Ads Expand Cross-Platform by Mark Walsh

  Ad impressions from tablets and other connected devices increased to 20% in the first quarter, up from 15% a year ago. Ads that include video, a brand-related game or product catalog can push time spent with an ad to over one minute. ...Read the whole story

• Viacom Names 2 Mobile Sales Execs by Mark Walsh

  Viacom has hired a pair of executives to lead mobile sales efforts for its music and entertainment brands that include MTV, VH1, and Comedy Central. Viacom appears to be especially interested in tapping into the growing audience for tablets. ...Read the whole story

• Xbox Music Unveiled, Slacker Comes To Xbox by Erik Sass

  Slacker's personal radio service will be available to Xbox Live Gold subscribers later this year. At the same time, Microsoft announced its own music service for the Xbox 360, Xbox Music, which will give users access to over 30 million tracks on the network. ...Read the whole story

• Boxee Debuts Cloudee Storage Service by Gavin O'Malley

  As consumer video-sharing continues to flourish, it was only a matter of time before supporting services hit the cloud. Trying to take a leadership role in this emerging field, Boxee just debuted a cloud storage service dubbed Cloudee. The set-top box and streaming media software start-up is starting with an invite-only, beta iPhone app ...Read the whole story

• automotive Scion Flexes FR-S Muscle With New Campaign by Karl Greenberg

  Because this is the first true performance vehicle under the Scion lineup, the campaign,via AOR San Francisco-based Attik takes digital, TV, print and out of home elements beyond the usual pure-Millennial channels. ...Read the whole story

Good Thing My Irritating New iPad Doesn't 'Matter' Anyway by Steve Smith

According to a Forrester analyst, the current iPad fetish will evolve into a greater focus on the platforms that knit together devices. None too soon -- because my 'new and improved' Retina Display is starting to bug my retina. ...More

• Video Site MeFeedia Grows Traffic 20X Through Social Video Features by Daisy Whitney

  After switching from a video search platform to one that integrates social into the user experience, MeFeedia has grown its traffic 20 times in six months from 350,000 uniques to 7 million uniques per month in the United States, according to data from comScore, making MeFeedia the latest example of how social discovery features can grow a video site or service. ...More

• search How Search And Media Might Think About Respect And Reinvention by Laurie Sullivan

  Media companies know a thing or two about economics forcing change. In Sunday's 'Orange County Register,' syndicated columnist Mark Steyn muses on world economics and how the working years of Western civilization continue to shrink. Take a line or two of what he writes out of context, and the sentiment applies to the shifts in online advertising, marketing and journalism. He believes "too many citizens of advanced Western democracies live a life they have not earned, and are not willing to earn." ...More