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• Facebook Mobile-Only Ads Click With Buyers, Users by Mark Walsh

  In the wake of Facebook introducing mobile-only buys on the site this month, the company's ad partners cite strong early demand for the new ad option. Now marketers can choose to run sponsored story ads that appear only in a Facebook user's mobile news feed as a separate buy. ...Read the whole story

• Microsoft's Tablet 'Surfaces' by Steve Smith

  In Hollywood last night, Microsoft introduced its rumored tablet running Windows 8. In taking on Apple's market-making iPad, the company is taking more than a few pages from the Cupertino playbook. ...Read the whole story

• engage:BDR Targets RTB Platform To Direct-Response Advertisers by Laurie Sullivan

  engage:BDR, a full-service display ad network, on Tuesday will publicly debut First Impression, a real-time bidding (RTB) self-serve display platform that focuses on serving advertisers. The platform works across desktop and mobile with targeted ads. ...Read the whole story

• research GMA/PwC Report: 'Demand Chain' Driving CPG Growth by Karlene Lukovitz

  Having more or less maximized returns from the supply chain, top-performing food, beverage and household products companies are increasingly focused on the "demand chain," according to the 2012 Financial Performance Report. ...Read the whole story

• Facebook To Give Users More Control Over 'Sponsored Stories' by Wendy Davis

  Facebook has agreed to give users more control over how their names appear in sponsored stories in order to settle a class-action lawsuit. The company also agreed to pay $10 million to various public interest organizations, according to court documents that were filed late last week. ...Read the whole story

• search Twitter Hires LinkedIn Pro To Improve Real-Time Search, Ads by Laurie Sullivan

  Marketers have continually questioned Twitter's ability to produce a viable search engine. They may soon get their answer. John Wang, former search engineer at LinkedIn, joined the real-time social marketing site to work on the "next-generation Twitter search infrastructure" as a software engineer working on open-source projects. ...Read the whole story

Socialcam Envisions Branded Video Triggered By The Geo-Fence by Steve Smith

Mobile sharing platforms may be the most effective way to untether video from the living room and desktop. Why shouldn't your favorite store ping your phone with a welcome video as you enter its front door? ...More

• search Could Mobile Search, Advertising Become A Myth? by Laurie Sullivan

  The number of mobile Internet users will surpass desktop users by 2014, according to a forecast by comScore, which also estimates that a 47% rise in smartphone users -- equaling 106.7 million or 45.6% of the U.S. mobile population -- occurred in the year prior to March 2012. The data, part of the research firm's State of the U.S. Internet report, also details trends in social, online advertising and e-commerce. ...More