Next Issue Puts Print On Tap For Serious Mag-aholics by Steve Smith

The most overdue tablet project of them all finally comes to iPad as the consortium of magazine publishers, Next Issue, finally brings its digital magazine all-you-can-eat plan to market. ...Read the whole story

  • BuddyMedia Ups Campaign Tools For Facebook Ads by Gavin O'Malley

    Claiming to have cracked the Facebook code, BuddyMedia is adding new tools to its BuyBuddy self-service offering, which brands can use to create, track and improve their ad campaigns. ...Read the whole story

  • Social Media Revs To Reach Nearly $17 Billion by Laurie Sullivan

    Advertising will contribute $8.8 billion to social media global revenue of $16.9 billion this year, up from $11.8 billion in 2011, estimates Gartner. The approximate 43% uptick supports stronger social signals that continually find their way into search, mobile and premium display ads. ...Read the whole story

  • Hispanics Embrace Mobile, Raise Purchasing Power by Gavin O'Malley

    Hispanic consumers are tech trendsetters domestically -- or, at least, that's how many see themselves. Hispanic consumers have taken the smartphone adoption a step further by using them to research and make purchases more than non-Hispanic consumers in every category. ...Read the whole story

  • Smartphone Buyers Opt For Android Over iPhone by Mark Walsh

    People buying smartphones for the first time are overwhelmingly opting for Android devices over iPhones, according to comScore. Research indicates that among U.S. feature phone owners upgrading to a smartphone in April, 61% are buying Android devices and 25% are buying an iPhone. However, consumers are waiting to buy a new phone until the expected release of the latest iPhone model this fall. ...Read the whole story

  • Auntie Anne's Mobile Promo Tests POS -Tracking by Mark Walsh

    A pilot campaign launched by Auntie Anne's Pretzels and The Coca-Cola Company aims to close the loop by tracking mobile coupon redemptions at the point-of-sale through technology supplied by Sparkfly. ...Read the whole story

  • Third-Party Cos. Can Sell Google Cloud Services by Laurie Sullivan

    Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a closer working relationship between marketing, advertising and IT to support data and Web services. ...Read the whole story

  • Mediaocean Taps Key Operator To Develop Madison Avenue's OS, Operative's Sampath by Joe Mandese

    As part of its mission to revolutionize the technology Madison Avenue uses to plan, buy and pay the media -- especially digital media -- Mediaocean has recruited a savvy digital technology and "big data" vet, Vedant Sampath, as its chief technology officer. ...Read the whole story

Around The Net

Is Mobile The Key To Set-Top-Box And Smart TV Success? by Steve Smith

The fight for the next-generation living room will take place across at least two screens. Mobile integration with smart TV could be a key differentiator. ...More

  • Ready to Go Mobile-First? The Experts Have Some Advice by Loren McDonald

    In my previous column -- "Are You Ready for a Mobile Subscriber Base?" -- I relayed several mobile research statistics that make the case why email marketers can no longer ignore designing and optimizing their emails for a growing mobile subscriber base. I also outlined some implications of these statistics and high-level tips, such as taking a mobile-first approach and designing for touchscreens navigated by fingers. Now I'm tapping the know-how of my four favorite mobile email-marketing optimization experts for advice on optimizing emails for mobile devices. ...More

  • Moasis Takes Mobile Ads Hyperlocal by Mark Walsh

    San Francisco-based startup Moasis Global provides technology for delivering advertising or content in real-time to predefined locations or "grids" as small as two city blocks or as large as a region or country. "Our goal is to create the intersection where data and delivery meet. So it gives the marketer, regardless of size, the ability to discover their consumer and react, and deliver on a product right away," said Moasis co-founder and CEO Ryan Golden. ...More

  • NBC's LA Station Taps Into Two-Screen Viewing by Mark Walsh

    NBC4 Southern California is jumping on the two-screen viewing bandwagon, but with a twist. The West Coast flagship of NBC's local TV stations is rolling out a mobile technology dubbed myCode that lets viewers get special offers and discounts via a smartphone app while watching. ...More

  • at the olympics The Anti-Social Olympics by Drew Neisser

    Restricting athletes from tweeting in the third person or asking attendees not to share images on Facebook or videos on YouTube seems downright anti-social -- especially if the IOC or LOCOG start issuing cease-and-desist orders for personal posts. ...More

  • Teens Need To Disconnect To Connect With A Summer Job by Eric Pakurar

    If you're a teen, there's some good news in this otherwise sluggish economy-your chances of landing a summer job are better today than they were just a year ago. ...More