Mobile Purchase Paths Are Still Product-Specific

New research shows how mobile platforms play different roles in the path to purchase according to category. But we also need to be aware of how that path now courses back and forth across displays. ...More

  • Tableteers

    Demographic analysis of tablet audiences by platform revealed distinct differences across iPad, Android and Kindle Fire audiences. iPad owners skewed male (52.9%), slightly younger (44.5% under the age of 35) and wealthier (46.3% residing in households with income of $100k or greater), compared to an average tablet user during the three-month average period ending June 2012. ...More