Romney's VP app got scooped by the press in revealing his Ryan pick. And Obama's app is getting dinged for a mushy approach to privacy. Let the campaign app nitpicking begin. ...Read the whole story
A new survey by mobile ad network InMobi suggests people spend more time consuming media on their mobile devices each day than through any other channel. ...Read the whole story
Google will acquire the travel assets of publisher John Wiley & Sons. The Frommer brand, known for its series of travel guidebooks and hotel reviews, likely will roll out Zagat and Google Local services. Reviews will play a major part in search engine rankings and content. ...Read the whole story
Ford's new Showcase app is designed to ease some of the pain and frustration involved in shopping for a new car on the lot. Ford says it will make losing a salesperson for an inventory look-up a thing of the past. ...Read the whole story
"Marketing Daily" wanted to take the full measure of the most digitally driven Olympics ever. We asked Elena Perez, director of marketing for Medialets, a brand advertising platform for mobile, to weigh in. ...Read the whole story
Mobile loyalty service shopkick Tuesday announced CVS as its latest retail partner, with a pilot program launching at the national drug chain's stores in the San Francisco Bay Area. ...Read the whole story
SnapMyLife, a company that develops cloud-service applications for consumers, is launching a first salvo in a bid to gain an early foothold in this growing market with a new television, direct marketing and social media campaign that breaks this week. ...Read the whole story
New research shows how mobile platforms play different roles in the path to purchase according to category. But we also need to be aware of how that path now courses back and forth across displays. ...More
Demographic analysis of tablet audiences by platform revealed distinct differences across iPad, Android and Kindle Fire audiences. iPad owners skewed male (52.9%), slightly younger (44.5% under the age of 35) and wealthier (46.3% residing in households with income of $100k or greater), compared to an average tablet user during the three-month average period ending June 2012. ...More