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• E-Commerce Retailers: Holidays May Propel $68B In Sales by Gavin O'Malley

  Web- and mobile-ready retailers can expect an upbeat holiday shopping season. In line with other estimates, Forrester predicts the coming holidays to generate $68.4 billion in domestic online sales -- a 15% increase year-over-year. ...Read the whole story

• technology Ad:Tech: MillerCoors, Land Rover Drive Mobile by Karl Greenberg

  "Mobile's true power is the ability to capitalize on location and in-the-moment. But you have to protect your turf; you know when they are in your store, and you can offer consumers loyalty programs. You should be able to dynamically serve them ads when they are cross-shopping." ...Read the whole story

• Rise In Mobile Users Searching Health Info by Mark Walsh

  More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users, reports Pew. Exercise, diet and weight apps are the most popular types of health apps. ...Read the whole story

• Wall Street's Wieser To Premium Publishers: You're On The Endangered Species List by Mark Walsh

  Pivotal Research Group's Brian Wieser points to factors including flat ad spending overall, a slowing shift of ad dollars to digital, and the stronger negotiating position of advertisers in digital media as evidence that display advertising's prospects are poor. ...Read the whole story

Delivering Mobile Ads Through RTB: Long Way To Go by Chris Sukornyk

In recent years, two important trends in digital have occurred simultaneously: real-time bidding (RTB) has taken off and revolutionized digital advertising, and the rise of mobile has forever changed the way we interact with digital content. And yet, surprisingly, when it comes to RTB on mobile, we've haven't made a great deal of progress. Even some of the most fundamental questions remain unanswered. ...More

• Nexage Launches Nexage Connect by Tyler Loechner

  Boston-based mobile ad exchange Nexage this week announced the launch of Nexage Connect. Nexage Connect will “simplify the adoption and growth of mobile advertising for buyers and sellers," according to a release. “At the very beginning, we designed our technology platform to be extensible, intelligent, and scalable,” said Ernie Cormier, CEO and president of Nexage in a release.  “Nexage Connect leverages that design,” he stated. “We believe Nexage Connect is a major step forward for our customers, our partners, and this industry.” ...More

• AT&T Lets More Subscribers Use FaceTime by Wendy Davis

  AT&T will allow more customers to use the FaceTime videochat app on its network, the company said today. Specifically, AT&T will now allow anyone on a tiered data plan, who also uses an iOS 6 device with LTE -- including the iPhone 5 and some newer iPads -- to access FaceTime over the data network. The company will roll out that shift over the next 8-10 weeks. People who are on unlimited plans still won't be able to use FaceTime on a data network. ...More