Combining live Tweets and real-time Vine production, Honda responds to car shoppers explaining why they want a new car. Sorry, Instagram, they tease -- this is a seven-second project. What … Read the whole story
Emerging markets are more confident in m-commerce and embracing the practice faster than is the US. China, Singapore and India have also embraced other … Read the whole story
The discrepancy between Twitter activity around the Syfy Sharknado TV movie and actual ratings reminds us of the human reality behind social media. Sometimes … Read the whole story
The last-click attribution model pointing to search and the bottom of the funnel will go through a transition when Google releases its cross-device reporting. … Read the whole story
Mobile technology is evolving to do more behind the scenes work in a continuing quest to enhance the customer experience. One case in the … Read the whole story
The mobile revolution has given car-trippers another fun activity to keep busy during their summertime excursions: gas price comparisons. Two out of three gas … Read the whole story
Now that Hulu's owners have decided to keep it, maybe they should figure out they're sitting on a pretty sweet property. The world's eyeballs … Read the whole story
Duncan McCall, CEO and co-founder of PlaceIQ, gave a presentation at OMMA mcommerce in New York today about mobile real-time location targeting. He started … Read the whole story
What is Collective up to? In the ad business, trade campaigns frequently appear on phone kiosks and similar spaces on the streets of New … Read the whole story
Looking to separate itself from other TV distributors, Dish Network is allowing third parties to develop mobile apps for its Hopper set-top box. The … Read the whole story
What better way to explain the big-data concept than a mock summer blockbuster featuring sexy vampires, cow kidnapping, werewolf chat rooms and intelligent power … Read the whole story
If there's one thing people love doing on Facebook, it's sharing photos. Nikon is giving its fans (who are naturally more inclined to share … Read the whole story
Ask yourself what News Corp and Walt Disney Co. are up to by not selling Hulu for the second time in two years. You … Read the whole story
Publicis Groupe has invested $15 million in Jana, the Boston-based mobile rewards platform. The platform targets consumers in fast-growing and emerging markets, like Indonesia, … Read the whole story
Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most … Read the whole story
Criteo, which focuses on performance display advertising, has acquired AD-X Tracking to support mobile campaigns. The companies did not disclose the financial details of … Read the whole story
Mojiva's Mocean Mobile unit has entered the mobile exchange fray, launching its own real-time bidding (RTB) marketplace on top of its existing ad-serving platform. … Read the whole story