Using rising stars of Twitter's Vine as characters, Regal Cinemas launches a branded video series promoting the big theater experience. We get the irony -- but why aren't they leveraging … Read the whole story
Tablets are beginning to feel more like laptops, confirming an assumption made by Google execs when launching the Enhanced Campaigns paid search platform -- … Read the whole story
The irresistible iPad Air is not a game changer so much as a game expander. Its size, manageability and raw power make the full-sized … Read the whole story
Only 16% of American adults are using Twitter overall, and about half that many use it to get news. That stat seems to underscore … Read the whole story
"Your thingie didn't go off," my wife remarks as we start walking through the mall. A husband can take this phrasing a number of … Read the whole story
CMOs at the country's leading retailers are expecting a so-so holiday, reports a new survey from BDO. Describing the results as cautious realism, Doug … Read the whole story
The holiday mobile shopping surveys are coming out in full force. It seems we come across a new study every day as marketers and … Read the whole story
Web users could become more comfortable with online behavioral advertising if they believe ad companies adhere to the industry's self-regulatory principles, according to a … Read the whole story
The ability to do things without the need to even lift a finger is quickly being applied to many aspects of our lives. New … Read the whole story
Despite AOL's best efforts to cut costs at Patch, the local news unit cut deeply into third-quarter earnings, the Web giant revealed Tuesday morning. … Read the whole story
Multiply the $2.5 trillion of purchasing power controlled by mothers (BSM Media) by the 50% of moms who used a mobile device to make … Read the whole story
Batanga Media has announced the launch of a private programmatic exchange, dubbed the Batanga Media Exchange (BMX). Batanga is an independent digital media and … Read the whole story
The Drum reported that Dominic Trigg, UK managing director of media buying platform Rocket Fuel, said for real-time bidding (RTB) the industry needs to … Read the whole story
Facebook's $9.5 million privacy settlement stemming from a controversial ad program cleared its final hurdle on Monday, when the U.S. Supreme Court declined to … Read the whole story
The cost per click on search campaigns for retailers and brands continues to rise, forcing companies to spend more per click, but a recent … Read the whole story
Ad technology provider Ampush on Monday announced that it has sold its Actions Business Unit. The company will use the money from the sale … Read the whole story
Location-based targeting and data-driven marketing are creating new possibilities for retailers and brands via online-to-offline (O2O) marketing. O2O, which is growing at 19% per … Read the whole story
The fourth-largest U.S. cable operator, Charter Communications, had a mixed third-quarter financial period -- fewer video customers, higher Internet business and trimming of net … Read the whole story
Human Rights Watch, Consumer Action and the Consumer Electronics Association are among the roster of outside groups asking the 2nd Circuit Court of Appeals … Read the whole story
While we're spending millions building games and acquiring users, it's important to find the right balance between in-app purchase revenue and ad revenue. Read the whole story