Positioning itself as a haven for Facebook-fleeing teens in search of the new cool, Swapmees turns selfies into trading cards for a game that helps teens meet one another. It … Read the whole story
Millennials live online, are mobile-centric and have an affinity for the iPhone. Nearly one in five Millennials is a mobile-only user, and two-thirds go … Read the whole story
According to a new study from TiVo Inc., despite the prevalence of multitasking in everyday life, most are actually actively watching TV programming when … Read the whole story
For all of Madison Avenue's seeming obsession with popular social media platforms like Facebook, Twitter and the ilk, when it comes to actual media … Read the whole story
Vivaki's Marco Bertozzi, executive managing director EMEA; Xaxis EMEA's Nicky McShane, VP of business development; and myHealthPal's Marry Keane Dawson, group CEO, offered The … Read the whole story
The campaign, launching this week, involves an interactive "ignition" button on Thrillist sites scaled to desktop, and mobile, plus an app. The content centers … Read the whole story
In the relatively short history of the social web, there has always been one major network that was the currency among teens. In the … Read the whole story
Yelp on Thursday reported a 70% surge in revenue from a year ago to $70.7 million in the fourth quarter, while narrowing its losses. … Read the whole story
Winter weather doesn't appear to be holding shoppers back. Tracking many millions of pings of smartphones at shopping malls and stores, analytics firm Euclid … Read the whole story
Random iPhone App of the week: "John Lennon: The Bermuda Tapes," an interactive album app that chronicles the former Beatle's life-changing trip to Bermuda … Read the whole story
Social media contributes to the demise of most romantic relationships nowadays, according to a new survey. That number includes various types of married and … Read the whole story
The brand campaign includes 30- and 15-second TV spots airing on networks and cable through March. The ads show kids snacking on the pouches … Read the whole story
Content related to cooking and food is the fastest-growing genre on YouTube for both men and women, per research from Google. Some 370 million … Read the whole story
Online radio service Pandora reported a 52% gain in revenue in the quarter ending December 31, with mobile advertising again helping to boost sales. … Read the whole story
What seems like an eternity ago (last October), I was fortunate to join an elite group of digital marketers in Redmond, Wash. at Microsoft … Read the whole story
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
With mobile technology being the current go-to information platform, many sustainable brands - from global icons to mid-size and entrepreneurial ventures - are developing … Read the whole story
Univision has announced a partnership with Applicaster to create cross-screen experiences for Univision viewers available on their mobile devices and desktops. Univision is using … Read the whole story
Happy 10th Birthday, Facebook! It's seems like only yesterday when you were just learning to crawl in a Harvard dorm room, and now here … Read the whole story
A lack of reliable reporting and measurement has long been cited as a stumbling block to the growth of mobile advertising. In another step … Read the whole story
The Super Bowl opened with a lavishly fur-coated Joe Namath (in a world full of PETA) screwing up the coin toss. That act proved … Read the whole story
Alexandra Haack joined Horizon Media as supervisor, mobile strategy, reporting to Sarah Bachman, director of mobile strategy. Haack joins the agency from PHD, where … Read the whole story