It was not wishful thinking on our part. Mobile really was a big part of Super Bowl viewing -- even a constant companion for a key part of the audience. … Read the whole story
The Interactive Advertising Bureau is making a new push to get marketers to adopt the HTML5 Web development standard for their mobile ads. The … Read the whole story
With the new year well underway, more retail research studies are coming out pointing to the enormous opportunity in mobile commerce. The good news … Read the whole story
Move over, Angry Birds -- a new bird is ruling the roost. The casual game "Flappy Bird" last week (Jan. 27 to Feb. 2) … Read the whole story
Fans of Superman might be forgiven if they felt as if they'd woken up in Bizarro Marketing World over the weekend. A guy reportedly … Read the whole story
The Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads … Read the whole story
Last month's International CES said its message was "innovation." But this year really offered no earth-shattering breakthroughs in product or technology. Read the whole story
Yahoo will partner with consumer reviews site Yelp in an effort to increase market share of local queries on its search engine -- a … Read the whole story
I smile every time someone complains about online ad targeting, and think to myself -- you have no idea what's coming. Advertising industry execs … Read the whole story
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.com domain name to the Interactive Advertising Bureau Sunday during the IAB Annual … Read the whole story
Today, brands must ensure that their primary Web sites are optimized for local markets and multiple devices -- configuring for any device and adjusting … Read the whole story
It should come as no surprise that marketers spent 80% more on mobile real-time bidding (RTB) campaigns during the holiday season. What could be … Read the whole story
YouTube beauty channels are popular and numerous--and a new study says their voices overwhelm YouTube sites operated by beauty brands themselves. Vloggers just out-produce … Read the whole story
To order, consumers visit a dedicated Web site, www.neccotweethearts.com, where they can compose and tweet a love note to @tweethearts. After sending the tweets, … Read the whole story
You may have heard that Twitter's share price is down. Apparently, annual revenues of $665 million -- an increase of 110% over the previous … Read the whole story
"Programmatic direct" technology provider iSocket on Monday announced it has raised $5 million in a new funding round led by Time Warner Investments. Other … Read the whole story
Why is it that if I watch something online, I think the whole world knows my entire life story? Is that any way to … Read the whole story
Online ad exchanges command higher rates when they have access to data about other Web sites that consumers have visited. Overall, ad exchanges were … Read the whole story
If there's ever a time for advertisers to bring everything they've got to the table, it's the Super Bowl. At $4 million a spot, … Read the whole story
Yahoo CEO Marissa Mayer is taking more responsibility for selling her company's attributes to Madison Avenue. Her appearance at the upcoming conference next month … Read the whole story
It's only a matter of time before this sneaky little app will be dishing Madison Avenue's dirty laundry. And one creative makes a Kool … Read the whole story
I could never be in sales. It's not that I don't like to "sell" in my writing -- in fact, I think as content … Read the whole story
Liz O'Donnell, founder of Hello Ladies, recently wrote a book, Mogul, Mom & Maid, in which she conducted in-depth interviews with over 100 working … Read the whole story