Second-screening is even more prevalent outside the U.S. Go figure. Could it be that our programming is just so much more compelling and captivating than elsewhere? Nah! Read the whole story
According to the IAB's Mobile Center and InMobi, teamed with Decision Fuel, 56% of moviegoers say they use their mobile phones to learn more … Read the whole story
The most popular and successful mobile wallet of them all, Starbucks' payment card app, adds virtual tipping next week. The company also says that … Read the whole story
Millennials are giving new meaning to the "always-on" consumer because they are on even when they are supposed to be off. Millennials are apparently … Read the whole story
Apple's online push behind the iPhone 5C has gone from Tumblr to The New York Times home page. A display ad dominating the upper … Read the whole story
User-generated content makes up 30% of the media content consumed by millennials in terms of time spent, at 5.4 hours per day. Millennials also … Read the whole story
The newest advertising medium is about to overtake the oldest, at least in Britain, where mobile advertising spending will surpass newspaper ad spending this … Read the whole story
Mobile commerce is not always easy to see. I regularly receive notes after writing about this or that mobile shopping survey with readers not … Read the whole story
CBS chief Les Moonves suggested today that the company could move to a Web-only model, if Aereo prevails at the Supreme Court. "If Aereo … Read the whole story
In a partial defeat for Google, a federal judge has refused to dismiss several privacy-related claims by a group of Android users who say … Read the whole story
Competition breeds innovation, and few markets are more cutthroat than telecommunications. As a result, phone carriers like Verizon and T-Mobile are setting a new … Read the whole story
By now, you've surely seen the selfie posted by Ellen DeGeneres from the Academy Awards. Here are 10 lessons we can apply to marketing … Read the whole story