In an experiment that proves more interesting than you would think, Cartoon Network broke a 22-minute series episode into 15-second snips. Go figure. It kinda works -- and even recalls … Read the whole story
As rumored, Apple on Tuesday quietly rolled out a cheaper, 8-gigabit version of the iPhone 5C outside the U.S. The move appears to be … Read the whole story
Marketers are by nature early adopters of relevant technology. So how much does that color their perceptions of other consumers? When it comes to … Read the whole story
Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began … Read the whole story
In an interesting way, the mobilized Web has helped reiterate, not undermine, the unique value and efficiency of a phone call. Click-to-call has always … Read the whole story
Mobile ad platform TapSense on Tuesday announced it has added the ability for mobile publishers to use "native" advertising. The company has created a … Read the whole story
The big march to digital viewing and advertising is being watched by the political ad spenders, too, and they are cautiously getting in line. … Read the whole story
Yahoo on Monday introduced a new rich media ad format that borrows from the animated gifs popularized on Tumblr. The Yahoo Motion Ads offer … Read the whole story
According to a report from Ari Brandt, and presented by Adotas, over the last two years mobile gaming has emerged as one of the … Read the whole story
WASHINGTON, DC -- One of the surprising takeaways at Marketing Politics here was that despite the hyper-focus on "digital" and "multi-screen," TV remains far … Read the whole story
Scrolling through your Facebook news feed now, you might find some video advertising -- just like on TV. But wait. There's no sound. No … Read the whole story
Depending on how you measure them, the average Twitter account has between one and 61 followers. Yet despite those modest numbers, direct response marketers … Read the whole story
With six schools going to "the big dance" as somebody (not me) likes to call it, the powerhouse Atlantic Coast Conference picked a good … Read the whole story
Joao Batista Ciaco, advertising and relationship marketing director for Latin America and Brazil at Fiat Automveis, tells "Marketing Daily" that creating this kind of … Read the whole story
One thing that's made with superior spit and finesse in the U.S. is the spirit of luring customers from the competition. And so it … Read the whole story
The Chicago-based PBS station Window to the World has agreed to hold off on its attempt to shut down streaming television service FilmOn X … Read the whole story
The craziness at SXSW makes having a place to unwind midday extremely valuable. Courtyard kicked off a yearlong campaign at the South by Southwest … Read the whole story
More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans), to reach U.S. Hispanics -- and their media efforts are not limited … Read the whole story
Like many sports fans these days, I find myself spending less time attending live sporting events and more time watching my favorite teams and … Read the whole story
Several, actually -- including coming up with ideas to make their agencies more effective in the future. This summer, a large gathering of the … Read the whole story
Outdated benchmarks don't tell the full story about a product. Just as very few people would ever make horsepower-hour the basis for buying a … Read the whole story
Viacom has settled its long-time, 7-year-old copyright $1 billion lawsuit with Google's YouTube. It's the one in which YouTube users were allowed to put … Read the whole story
Security breaches, data theft, sketchy digital currencies -- it's been an action-packed year for e-commerce. All of which should give digital wonks and execs … Read the whole story
The company is encouraging its employees to take "bracket breaks" to watch the NCAA tournament during work hours. "We're encouraging employees to evangelize and … Read the whole story
Native advertising is taking the advertising industry by storm, and among the many possible execution strategies for brands and publishers, video is proving to … Read the whole story