When CEO Tim Cook capped off the marathon Apple keynote on Tuesday by bringing out Bono and U2 for a live number, it already felt over the top. The main … Read the whole story
People may opt to close an ad they see on Facebook for different reasons. Now the social network wants to better understand their thinking … Read the whole story
Vik Kathuria in April was named global chief media officer at Publicis Groupe's Razorfish. In that role, he oversees the agency's 300 media employees … Read the whole story
Google has been hit with a lawsuit by app company SocialZoid, which says its 50-plus apps were wrongly removed from the PlayStore this summer. Read the whole story
Mobile ad platform xAd on Thursday announced the appointment of Magid Abraham, executive chairman, CEO and co-founder of comScore, to its board of directors. Read the whole story
It is Fashion Week in New York City. And, to coincide with this whirlwind marketplace of fashion, the IAB Mobile Marketing Center of Excellence … Read the whole story
Will brands soon engage with teens using chatbots? Read the whole story