The mobile banner came in for another beating yesterday during a panel yesterday at the OMMA Display conference focused on the topic. The question is, what replaces it -- and … Read the whole story
U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released … Read the whole story
In what they call a first-of-its-kind campaign, Media Storm matched mobile location data from PlaceIQ with TV set-top-box data from Rentrak to target ads … Read the whole story
YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story
The Center for Digital Democracy and Campaign for a Commercial-Free Childhood allege in comments filed with the Federal Trade Commission complaint that AgeCheq collects … Read the whole story
Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in … Read the whole story
Consumer sentiment about advertising jumped more than eight points Tuesday, with the Ad Sentiment Index closing at 100.9 for the day, up from 92.8 … Read the whole story
Say what you will about user interface, but as we consider the experience of in-app vs. mobile Web video, current consumer attention is on … Read the whole story
Spinning off PayPal makes a great deal of sense now that it has outgrown eBay and is less reliant on the site for transactions. … Read the whole story