There are significant differences in the ways men and women use mobile apps, according to a new report from Liftoff, which tracks downloads and usage and compiles the data in … Read the whole story
Flurry Analytics from Yahoo now fully supports Apple Watch Analytics. It allows thousands of developer partners to understand how those wearing the device engage … Read the whole story
Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which … Read the whole story
Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first-quarter revenue -- to $625.1 million -- and adjusted earnings per … Read the whole story
The amount of pre-roll video inventory available for programmatic buying nearly doubled in the first quarter of 2015 over the final quarter of 2014, … Read the whole story
Screenvision, a cinema advertising company, this week announced a partnership with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative … Read the whole story
Starting in September, ad companies will have to allow people to opt out of receiving ads that are targeted based on data collected across … Read the whole story
Determined to return Flickr to its former glory, Yahoo just relaunched the photo-sharing platform with a focus on mobile and archival management. A new … Read the whole story
Appy Awards Wearables, Vonage Mobile Read the whole story
As part of the MDC Partners network, Y Media Labs will provide MDC with agencies streamlined access to mobile strategy, design, and development capabilities, … Read the whole story