Mobile ads should not just be smaller, location-aware, or "native" in the familiar sense. Their basic functionality should conform to the mobile use cases. Read the whole story
USA Today publisher Gannett announced a mobile iteration of its Gravity video ads. The ad unit is available today in the USA Today native … Read the whole story
Are you a mobile addict? If so, you're one of 280 million mobile addicts globally, a size close to the entire population of the … Read the whole story
InMobi, a Bangalore-based company, unveiled Miip last night, a discovery platform that provides curated content for users in apps via a mascot - a … Read the whole story
In its beta version, Apple's News aggregation app does what Apple tends to do lately: improving on an established genre without rethinking it. The … Read the whole story
Light Reaction, the new, mobile-focused unit inside WPP's Xaxis, on Wednesday announced the introduction of a feature called M-Call, a click-to-call product marketers can … Read the whole story
Klick Push is expanding its sphere of engagement. The company announced three new partnerships with email marketers: Sailthru, Oracle's Responsys, and Emma. The new … Read the whole story
Google's Purchase on Google might make it easier for consumers to buy products directly from mobile search ads, but merchants will still handle the … Read the whole story
While the market for live-streaming apps is still taking shape, new findings show that Twitter's Periscope has a healthy lead on Meerkat. Since its … Read the whole story
Mobile messaging apps present an interesting opportunity for marketers to become part of the consumer conversation, especially when it comes to mobile addicts, who … Read the whole story
Amazon remains a much larger competitor for Google text ads. Merkle RKG analysis suggests when its advertising agency clients ran both Amazon Product Ads … Read the whole story