Grow or die: The words are gospel in Silicon Valley, as well as Wall Street, where much of its stock is traded. Yet, until he can get his house in … Read the whole story
This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian … Read the whole story
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate … Read the whole story
Facebook believes it can outperform TV networks when it comes to Millennials and Hispanics -- and that marketers, especially those who also advertise on … Read the whole story
InStyle magazine is getting into virtual reality via a partnership with Jaunt, a company that produces cinematic VR experiences. The new feature, called InStyle … Read the whole story
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
"Digital technology and digital outreach and anything that facilitates that," says Brand Keys founder and president Robert Passikoff, "has become more differentiating to people … Read the whole story
The "Logos Now" study looks at how consumers perceive logo styles and attributes, and also reveals which logos are most memorable, what makes them … Read the whole story