Over the next year or two, consumer-facing businesses will carefully rethink the notion of personalization -- or find themselves up a creek. That's the gist of some new findings from … Read the whole story
Capping off a busy week, Twitter plans to start testing a new native ad format with select brand partners. As its name implies, the … Read the whole story
Ruth Porat, CFO of Alphabet and Google, cited the "substantial growth of our mobile search revenue, complimented by ongoing strong contributions from YouTube and … Read the whole story
Vibes, a mobile technology company, on Friday announced the integration of its mobile marketing and wallet solutions to IBM's Universal Behavior Exchange, providing increased … Read the whole story
Due largely to slower sales of smartphones and its Windows operating system, Microsoft saw revenue decline 12% -- from $23.2 billion to $20.38 billion, … Read the whole story
What is happening with Apple Music is confirming previous insights into consumer demand and the future of music streaming. The final clue in forecasting … Read the whole story
The number of video-based delivery channels, specifically in the mobile space, is growing exponentially. Marketers are realizing that it isn't enough to simply show … Read the whole story