Leading up to the Mobile World Congress later this month, there's building excitement among marketers about new targeting and contextualization opportunities. "Expectations to be served in the moment have grown … Read the whole story
Tapad, a New York-based ad tech firm specializing in cross-device attribution, Friday was acquired by Telenor, one of the largest telecommunications companies in the … Read the whole story
Now that it's 2016, there's certainly one thing on which the digital advertising community can claim a wide consensus: the necessity of moving beyond … Read the whole story
Several Fox Sports shows, including "Garbage Time with Katie Nolan," "Outkick the Show" and @TheBuzzer, will shoot live and taped segments from Twitter's San … Read the whole story
A new app newly backed by $50 million from three Hollywood studios - Fox, Disney and Lionsgate - is giving a new old meaning … Read the whole story
Three days out from the Iowa caucuses, data has emerged showing skyrocketing digital ad prices in early voting states. Taylor Schreiner, VP research, TubeMogul, … Read the whole story
Yahoo! Inc. announced Friday the launch of The Vertical with Woj, a digital hub for NBA news, information and storytelling run by Yahoo NBA … Read the whole story
IBT Media announced today its plans to double its video output on International Business Times UK in 2016, as well as launch mobile video. … Read the whole story
Walt Disney's "Star Wars" franchise is the world's most powerful brand, while Apple is the world's most "valuable" brand. U.K.-based Brand Finance says the … Read the whole story
180LA tapped Kasi Bruno as executive strategy director. Bruno will lead the Los Angeles planning department and thought-leadership initiatives at the agency. She will … Read the whole story