Facilitated by fancier phones and stronger Web connections, brands can finally put video at the center of their mobile strategies. As many are learning, however, video presents some unique challenges. … Read the whole story
The backfield was in motion on Super Sunday as the supply of digital unique users shifted to mobile from desktop. The supply of mobile … Read the whole story
If traditional watchmakers want to keep up in the smartwatch race, there's one major target ahead of them: Apple. Now that the year is … Read the whole story
Only 38% of SMBs utilize mobile payments, but 23% say it will have a significant impact on their business in the years to come. … Read the whole story
Beacons are driving mobile coupons and redemption rates are on the rise. Several new studies are out indicating that the growth of beacons around … Read the whole story
Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked … Read the whole story
Among consumers, patients, professionals, and caregivers of all ages, email continues to be a highly effective use of a brand's marketing budget. But in … Read the whole story
Outstream mobile video ads are ads that play outside of video content and act more like native in-feed videos-- for example, between paragraphs of … Read the whole story
All New York print and digital subscriptions will now include access to the app's content. The iOS edition can also be purchased separately in-app … Read the whole story
Random App of the week: MINDBODY is a free app that connects users with a worldwide wellness network. Users can book yoga, Pilates, group … Read the whole story
The Federal Trade Commission says it should be able to sue AT&T for throttling smartphone users, even though mobile broadband is now classified as … Read the whole story