Next year, digital ad spend will finally surpass TV's, according to a fresh forecast from eMarketer. That's remarkable. Ever more remarkable is the driving force behind the big shift: mobile. … Read the whole story
Users still need to own a Nexus in order to access the program, but they no longer need to ask Google for permission to … Read the whole story
Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium. But … Read the whole story
Facebook had been testing an automated buying platform within its ad server and measurement platform since last year. Too many bad ads and fraud … Read the whole story
What is it about one video that inspires a ton of spin-offs, while another gets none? We looked at the branded video campaigns from … Read the whole story
Compass is designed to identify behaviors that can drive long-term retention. The product allows marketers to find users that correlate to higher retention rates … Read the whole story
Months after acquiring German ad tech company Device[9], Flashtalking is seeing an increase in attributed conversions that would otherwise fall outside the reach of … Read the whole story
Several email companies have made overtures to departing Mandrill developers a week after MailChimp pulled the plug on its transactional email service. Read the whole story
Finnegan has moved up the Atlantic Media ranks quickly; just six months ago he was promoted from CFO to COO. His priorities in 2016 … Read the whole story
Verizon has agreed to settle a Federal Communications Commission probe by paying a $1.35 million fine for using "supercookies" to track mobile customers' Web … Read the whole story