Of course, Facebook just bought Masquerade. As Snapchat continues to capture the time and imaginations of young users, Facebook had to do something to compete. Like Snapchat, Masquerade is a … Read the whole story
Compass is designed to identify behaviors that can drive long-term retention. The product allows marketers to find users that correlate to higher retention rates … Read the whole story
If you're like me, you border on being somewhat obsessive-compulsive. I constantly make lists just so I can cross things off. I can't go … Read the whole story
Following the lead of Facebook and Twitter, Pinterest is inviting every small- and medium-size business in the country to join its self-serve ad platform. … Read the whole story
Given all the hype and heaps of data showing the power of mobile, you'd think brands would be throwing money at the medium. But … Read the whole story
Music streaming service Pandora announced the release of AMPcast today, a tool which will enable artists to record audio messages on their mobile phones … Read the whole story
"We had the idea to create a bracket experience built on speed and inspired by the GS F -- a 467-horsepower high performance sedan," … Read the whole story
Rubicon Project and Cadreon, IPG Mediabrands' ad tech unit, announced a global partnership to support programmatic direct buying Wednesday. Read the whole story
Mobile contributes 88% to all "near me" searches, with those growing at 146% year-over-year. The key to success, however, is recognizing and optimizing marketing … Read the whole story
Random iPhone App of the week: Put your creative hat on with Animatic, an app that allows users to create hand-drawn GIFs and videos … Read the whole story