To which channel does the future belong: mobile apps or the mobile Web? It's the great debate of our age -- and, well, a complete waste of time. Read the whole story
Austin has always felt like one of the main characters of South By Southwest, but this year attendees can see the city through a … Read the whole story
One more burger commercial and you'd want to push the CEO of the fast-food chain through the meat grinder. A new method, espousing a … Read the whole story
NowThis is the 21st publisher to partner with Snapchat. Partners can create and distribute daily content that includes full-screen articles, videos, photos and vertical … Read the whole story
Everything's bigger in Texas and SXSW is no exception. Bigger lines, bigger crowds and bigger budgets. But what about the independent artists and bootstrapped … Read the whole story
Continuing to bolster its mobile analytics offerings, App Annie just bought app marketing data firm AppScotch. "AppScotch's technology and team will strengthen App Annie's … Read the whole story
Some 75% of marketers say they think location-based marketing is important for their business, but only 65% of them think it's accurate. Marketers plan … Read the whole story
The New York Times Co. announced Friday that it has acquired HelloSociety, a digital marketing agency focused on social media influencers and mobile channels. Read the whole story
Google's mission to increase the accuracy of the search and display advertisements served to consumers on desktop, mobile and other Internet-connected devices led the … Read the whole story