As you're probably well aware, attribution is the subtext of almost every conversation you have with mobile marketers when you talk about ads. And sometimes even when you don't ("How's … Read the whole story
This year, the search giant will be releasing an update to its mobile search results in May. It will weight mobile-friendliness more heavily, ostensibly … Read the whole story
Aggregating data from more than 671 million push notifications and 1.4 billion daily events on its platform to uncover marketers' roadblocks, apps are messaging … Read the whole story
Appealing to Windows 10 users, Twitter just updated its app for Microsoft's operating system, making it easier for this growing constituency to use group … Read the whole story
It looks like retailers around the world will be stepping up their investment in The Internet of Things over the next few years. The … Read the whole story
Citing a flattening of its user expansion, eMarketer has significantly lowered its ad-spending projections for Twitter. The revision, which is part of a new … Read the whole story
According to a new report from EMarketer, marketing technology is getting greater attention from marketing professionals, but many in the industry are often uncertain … Read the whole story
SITO Mobile, a mobile engagement platform, announced a partnership with Gas Station TV, a video network that caters to gas stations. The partnership is … Read the whole story
Random iPhone App pf the week: Are you a lover of food porn with a competitive side? Check out the Luncher app. Foodies can … Read the whole story
Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmatic. While it only accounted for roughly $670 million in ad spend in … Read the whole story
Taboola on Thursday launched Taboola Native, a native ad server that it hopes will help publishers monetize Facebook-like branded content. The new offering is … Read the whole story