This year, the transaction value of mobile, online, and contactless payments will hit $3.6 trillion -- up a fifth from $3 trillion, last year. That's according to a new forecast … Read the whole story
Comparing the emotional content of tweets to ad recall showed that users who reacted emotionally to a show had higher rates of ad recall. … Read the whole story
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story
Facebook could soon take over Tumblr's ad-sales business. It's reported that Yahoo is in discussions with the social giant about just such a partnership. Read the whole story
We have seen mobile budgets for programmatic grow exponentially over the past year. But it's more than a shift in resources from traditional digital … Read the whole story
The skill set of the average marketer has changed drastically in the last 10 years. Per a new report, the majority of analytics users … Read the whole story
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. Instead, the … Read the whole story
Content is tailored for each individual platform, and marketers can also use this content for distribution across their platforms -- mobile sites, apps and … Read the whole story
Technology media company IDG recently unveiled its first company-wide branding campaign, designed to unify its corporate identity to global marketers. IDG's new tagline is … Read the whole story