Search giant Google, owner of YouTube, creator of Android, and nemesis of Facebook, is reportedly creating a live-streaming app called YouTube Connect. The app is modeled after Twitter's Periscope and … Read the whole story
Ads with a GPS coordinate increased eCPM (effective cost per thousand impressions) by 162%, and those that leveraged user data like age and gender … Read the whole story
Retailers today recognize the impact that mobile is having on their business and on consumers, and they have steadily begun to invest more marketing … Read the whole story
Pinterest's monetization efforts may be doing even better than it claims. If accurate, that would up dramatically from the roughly $100 million in revenue … Read the whole story
Deep linking is a giant step for mobile publishers and app developers that will allow them to be on par with desktop for the … Read the whole story
The flavor, originally offered during Halloween 2004, has been one of the all-time most requested flavors on social media, according to Melissa Miranda, director … Read the whole story
Agencies are quite rightly dubbing Instagram's algorithm change "Reachpocalypse 2016." What do the changes really mean for marketers? Read the whole story
ClicksMob, a mobile audience acquisition platform, has announced a merger with AppGrade, a mobile video monetization platform. The companies will focus on monetizing video … Read the whole story
Random App of the week: Visit Philadelphia launched a custom keyboard for fans of the beloved city. Now, when you are hungry for a … Read the whole story
A session at the 4As Transformation Conference in Miami featured four industry mavens who offered thoughts on how the industry is addressing these critical … Read the whole story
CP+B LA promoted Kevin Jones to chief creative officer. In his new role, Jones will lead the LA creative department and the work created … Read the whole story