How do brands get the attention of mobile users? Coupons and promotions are still pretty effective -- and, somewhat surprisingly, young users are more receptive to this type of message. … Read the whole story
Dubbed Promoted Video, the new product simply invites brands to share their ideas in video form -- then gives their offerings prominent placement. Brand … Read the whole story
Simply producing engaging, targeted video content is no longer enough. Road blocks like ad blockers, mobile apps and skip buttons are forcing brands to … Read the whole story
The near field communication tech is pretty typical for its kind, operating either with a mobile device or chip-enabled card. The current price cap … Read the whole story
Retailers worrying about millennials ditching their stores in favor of mobile purchasing may be focused in the wrong direction. Millennials are participating in mobile … Read the whole story
Virtual reality and augmented reality are projected to grow globally over the next four years. VR and AR revenues will increase by more than … Read the whole story
onsumers around the globe are tuning in to digital video in increasing numbers. In April, 2016, a report from Nielsen showed 65% of internet … Read the whole story
Random iPhone App of the week: In case you don't watch enough politics, there's an app to provide further data and commentary. CNN Politics … Read the whole story
Hike, an Indian over-the-top (OTT) chat app slash WhatsApp rival, announced that it has received $175 million in a series D round led by … Read the whole story
Half of U.S. shoppers ages 25-34 buy something online at least once a day, according to the DigitasLBi 2016 Connected Commerce study -- which … Read the whole story