It's not quite TV, but it's close. Yes, Pinterest is testing Explore -- an extension of its existing platform, which will feature auto-play versions of Promoted Video. Read the whole story
Could the answer be mobile phone makers reacting to sluggish growth through new services, such as Apple's iCloud and iTunes? Read the whole story
Google on Monday announced the addition of video to Native Ads in DoubleClick and Dynamic Ad Insertions to video on demand. The company also … Read the whole story
It can't be a coincidence, can it? in the week that will end with the return of Jeremy Clarkson and pals through The Grand … Read the whole story
Should your music app suggest the same song at the gym that it would at the beach? The latest version of Google Play Music … Read the whole story
Apple has officially added Search Ads to its App Store in a move designed to give developers a simple way to show off their … Read the whole story
A video featuring the film's lead actress, Taraji P. Henson, went live today on YouTube and PepsiCo's other social channels. It will make its … Read the whole story
Ad tech firm PubMatic said the mobile web accounted for nearly one in five impressions transacted via header bidding on the platform, according to … Read the whole story
Simpli.fi, a provider of localized programmatic services, launched Event Targeting, a temporal geo-targeting solution. The feature allows Simpli.fi to extend its geo-fencing capabilities, and … Read the whole story