OMMA Today Editions for April 2016
- OMMA Today - Friday, April 15, 2016
- Microsoft Works With YouTube To Promote Halo 5
- Netflix Has Low 'Churn' Rate Among Top OTT Services
- Predictive Subject Lines Coming To Adobe Marketing Cloud
- Report: App Store Plans Auction-Based Search Ads
- What's Holding Back OTT's Promise As An Advertising Platform?
- U.K. Spent $12B On Digital Ads In 2015
- Huawei Debuts VR Headset, Focuses On Chinese Market
- Finance Apps See Peak Engagement In Summer
- Is It OK To Punch Out Someone For Talking At The Movies?
- OMMA Today - Thursday, April 14, 2016
- Meet The 360-Degree Rich Media Unit, VR Included
- Videa Inks Sell, Demand-Side Partnerships
- Adform's Header-Bidder Solution Aims To Simplify Process, Optimize Yield
- 5 Reasons Brands Should Use Facebook Instant Articles To Engage With U.S. Hispanics
- Advertising Firms + Big Data = Missed Opportunities
- In-App Mobile Programmatic Ad Spending Poised To Grow
- LiveIntent Partners With The Trade Desk, Pushes Email Programmatic
- Stre.am Releases Live Video Tech For Businesses
- OMMA Today - Wednesday, April 13, 2016
- Google Opens DoubleClick For Publishers, Tests Exchange Bidding
- Sling TV Launches New Multistream Service
- Video Via Mobile, Connected TV Drive SpotX 2015 Revenue
- PerimeterX's New Tech Blocks Bot In Real Time
- Reputation Matters: Sender Score Critical To Email Deliverability
- Why Social Media Holds Keys To Future Of TV Advertising
- PlaceIQ Joins Network Advertising Initiative
- Obama Threatens To Veto Bill Limiting FCC's Broadband Authority
- 6sense Launches 2sense To Understand B2B Buyer Timing
- Scripps Acquires Digital Humor Site Cracked
- OMMA Today - Tuesday, April 12, 2016
- Bots Are the New Black For Brands On Facebook's Messenger
- Nielsen Marketing Cloud Enhances Data, Analytics For Media Planning
- Data's Vital Role In Programmatic TV
- Springbot Integrates Selling Power Of Instagram, Email For SMBs
- Starbucks Redesigns Rewards Program, Launches New App
- Advanced Measurement: Not Just For Enterprise Brands Anymore
- Conde Nast's Programmatic Chief On Leveraging Its 'Great Asset': 1st-Party Data
- Mobile Campaigns, Measurement Not Keeping Up With Consumption
- Video Via Mobile, Connected TV Drive SpotX 2015 Revenue
- OMMA Today - Monday, April 11, 2016
- Facebook Video Search Engine Could Reverse Downhill Slide
- 'Daily Mail' May Bid For Yahoo
- Tech, Media M&A Fizzles In Q1 2016
- Yes, Facebook Has Become Too Powerful
- In Asia/Pacific, Screen-Switching Is Strong (And Don't Discount Desktop)
- Yahoo Do You Think You're Fooling?
- Ad-Blocking Browser Brave Fires Back At News Industry
- Mobile Checkout Remains Stumbling Block For Retailers
- Pizza Hut, Marvel Launch 'Captain America' Digital Content Hub
- OMMA Today - Friday, April 8, 2016
- Omnicom Unveils New Media Agency
- Meredith Parent Network, YouTube Team To Create 'Moms' Content
- Brands Losing Trust In Google To Serve Most Valuable Search Results
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
- Facebook Opens Up To Branded Content From Publishers
- Boomtrain And SparkPost Partner For Predictive Email Marketing
- Septeni America Picks TubeMogul As A Programmatic Partner
- Conversational Commerce And The Mobile Experience
- Would You Still Do It If You Thought You'd Get Caught?
- NHTSA, Tombras Don't Want Emojis To Ruin Your Life
- OMMA Today - Thursday, April 7, 2016
- Localytics Integrates Mobile Data With Salesforce Data
- Facebook Rolls Out New Messenger Features
- MEC Launches Wavemaker To Streamline Services
- Sailthru Acquires Carnival.io For Mobile Personalization
- Yahoo Stock Attracts A Melting Pot Of Buyers, Sellers
- Bloomberg Media Taps Marks As Global Head Of Ad Sales Marketing
- Mobile Is Projected To Drive Programmatic Ad Spending
- To Reach Teens, Look Beyond Facebook
- Jelli Launches SpotPlan For Advertisers, Adds Agency Partners As Programmatic Radio Poised To Grow
- Verizon Reportedly Will Bid For Yahoo's Assets, Merge With AOL's
- OMMA Today - Tuesday, April 5, 2016
- Twitter Wins Thursday Night NFL Package
- U.S. Programmatic Digital Display Ad Spending Will Hit $22B In 2016
- Virool Raises $12M For Product Development, Expansion
- Major Gap Exists Between Campaign Execution, Attribution, Performance, Study Finds
- Facebook's Automatic Alt Text Aids Visually Impaired
- Mobile App Performance Gains Attribution For Paid, Organic Search Campaigns
- 5 Must-Have Skills Of The Modern CPG Insights Professional
- Target Shifts $500 Million Media Assignment To GroupM
- 12 Online Sites Migrate To Medium
- 'The Atlantic,' Univision Digital Debut CityLab Latino
- In-App Native Advertising Is Soaring
- Nielsen Becomes Strategic Partner For Medialab
- What's The Value Of A Digital Ad? ComScore Has Some Ideas
- OMMA Today - Monday, April 4, 2016
- NBCU, Vox Media Start Concert Ad-Selling Platform
- AOL Bows Self-Serve Programmatic TV Buying, Kicks Off With Omnicom At Launch
- Brands Can Now Buy Facebook And Instagram Ads Through TubeMogul
- AI For Google Search Ads Calculates Campaign Losses, Profits Per Keyword
- IBM Names Bob Lord Chief Digital Officer
- B2B Social Media Led By... Instagram?
- Sizmek Releases Next-Generation Open Ad-Management Platform
- Mobile Users Actually Loving Long-Form Content
- OpenX Becomes Certified AMP Project Partner
- 'The Huffington Post,' Unilever Launch Parent-Child Video Series
- OMMA Today - Friday, April 1, 2016
- Advertisers Slow Bids On Keywords After Google Drops Right-Rail Text Ads
- AOL's Robert Leon Talks About New Ad Formats, Viewability
- Playbuzz Raises $15M To Grow Sponsored Content Business
- Marketing Tech Deal-Making Grows, Ad Holding Companies Active
- Header Bidding Levels Playing Field For Publishers That Want The Best Inventory
- Dynamic Creative In A Programmatic World
- But Are You Happy?
- If Microsoft Helps Finance Yahoo, Data Will Drive Better Ads
- Kit And Ace Builds Buzz With Hotel Pop-Ups
- Tribune Media Names 2 Top Digital Execs
