• Industry Seeks New Way To Measure AudienceThe Drum

    The national newspaper industry has launched a review into current metrics for audience measurement in a bid to establish a system that tracks readership across various digital platforms. Dave King, executive director at Telegraph Media Group, said: "We are determined to find a future proof solution that works for everybody, not just today but in the years to come."

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  • Journalists Offered 12 Social Media ToolsJournalism.co.uk

    As social media has become an essential part of journalism, tools for searching, monitoring and curating content from around the web are increasingly part of a journalist's day-to-day toolbox - both for newsgathering and engaging users. Here are 12 tools journalists can use to give them an edge in social media.

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  • Google Ventures Opening London OfficeGigaom

    Google's investment arm, Google Ventures, will open an office in London with a $100 million fund for startups in Europe, the company said late Wednesday. In a blog post, Google Ventures chief Bill Maris said European startups had "enormous potential." Meanwhile Google corporate development head David Drummond told the Financial Times that "great companies will come out of" the various European startup clusters.

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  • Greek Police, Facebook Take Down BotnetComputer Business Review

    The social network says there is one less piece of malware to worry about. Facebook has taken down a Greek botnet that was using the social network to spread spam and malware. The botnet was thought by Greek police to have infected up to 250,000 computers, affecting 50,000 Facebook accounts at its peak.

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  • Bloomberg Introduces Free London BRIEFInPublishing

    Published each weekday at 5pm London time, the newsletter is targeted at commuters working in the Square Mile, Westminster and beyond. A select group representing this audience has been able to receive a beta version of the new edition since February and, with more than 10,000 registered recipients subscribed, it's now being made more widely available via www.bloombergbriefs.com/london.

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  • Social Naming Of Victims Should Cost MoreThe Guardian

    Tougher penalties may be needed to deal with Twitter and Facebook users who are "deliberately naming and abusing" rape victims online, a legal adviser to the Crown Prosecution Service has said. In a House of Lords hearing, Tim Thompson said changes to the law may be needed to prevent the names of children involved in court proceedings and victims of sexual offences getting into the public domain.

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  • Intersnack Splits Europe Between Vizeum and Initiative Campaign

    German food manufacturer Intersnack has split its 50m Euro pan-European business between Vizeum and Initiative. Vizeum is believed to have won the UK, France, Slovakia and Poland, while retaining the Netherlands and Ireland. IPG's Initiative is expected to handle Intersnack's largest domestic market, Germany, as well as Italy and Spain. The account, which includes KP, Hula Hoops and McCoy's, was previously handled in the UK by WPP's Primus.

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  • Banking App Downloads Reach 15 Million in UKLet's Talk Payments

    Almost $1.36 Billion (GBP1 Bn) is being transacted via mobile and internet banking everyday by consumers in the UK, according to a new report by BBA and Ernst & Young. Internet and mobile banking is now utilized for transactions worth $8.71 Billion (GBP6.4 Bn) a week - up from $7.8 Billion (GBP5.8 Bn) in 2013, it states. "Digital banking is really shaking up the market, driving competition and innovation. This is great news for consumers and also potentially for the UK economy," stated EY partner in the company's digital financial services, Tariq Khatri, in a press release. "The British public's adoption of digital banking has reached critical mass this year and we believe the UK has a unique opportunity to achieve a leading position in digital banking," he added.

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  • Britain's Base 79 Video Site Sold To RightsterEvening Standard

    Base 79, an online video network founded by Ashley MacKenzie, son of former (London) Sun editor Kelvin, was sold for up to £50 million to Rightster, another  British online video start-up. Ashley got £7 million and Kelvin £5 million.

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  • EBay Seeks Social ConsolidationCampaign

    EBay is looking to consolidate its social media strategy across Europe into a single agency. Creativebrief is helping the online auction and retail brand handle the process, which is in its early stages. Chemistry meetings have yet to take place. Ebay works with a number of agencies across Europe on social media and has a strong presence on both Facebook and Twitter, but is looking for an overarching strategy through the appointment of a single agency.

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Time To Prune The Adtech Bush

There simply aren't enough ad pounds around available to sustain all of the businesses competing for them so surely it's inevitable that some will fall by the wayside. The problem is working out which ones. ...More



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