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Pop-ups Back After Cookie Rules Take Hold
Financial Times
This weekend saw the long-heralded implementation of new regulations in the UK around "cookies", digital morsels of data that can track surfing behaviour across the web, and an accompanying last-minute rush from several popular websites to comply, with many using small pop-up messages on their homepages. Surveys of both consumers and companies show that most remain confused about the 2009 European e-privacy directive, which requires website owners to obtain the consent of their visitors to the use of cookies.
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Investment In Social, Search Continues Apace
BizReport
A survey of 300 UK in-house marketers and 300 agency staff shows that 62% plan to increase social media spending over the next 12 months; 57% will increase spending on SEO; 49% will increase spending on paid search; 38% spend in excess of $150,000 on paid search advertising each year; 12% spend in excess of $150,000 in SEO each year; and just 4% spend in excess of $150,000 each year on social media marketing.
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Media, Unilever Ink 'Soap Opera' Deals
Financial Times
The packaged goods giant is attempting to reinvent "soap opera" sponsorship for the digital age by striking international, multimillion-dollar partnerships with media groups Viacom and News Corp. The deals illustrate how the internet is driving the globalisation of media, and how its creation is funded, as well as advertisers' desire for more professional content on social networking sites such as Facebook and Google's YouTube.
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European Press Prize To Reward Writing, Reporting
The Guardian
In the first year of the prize, awards will be given in four separate categories and will reward each winner with EUR10,000. Entries will be judged by a distinguished panel from different areas of Europe and under the chairmanship of Sir Harold Evans- editor of Thomson Reuters and former editor of The Sunday Times. Seven of Europe's most distinguished media foundations behind the European Press Prize, rewarding excellence in journalism across all 47 countries of Europe.
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Dailymotion Signs Deal With Wimbledon
Marketing Week
The AELTC will use the video sharing platform to launch Live@Wimbledon, its digital media service that shows matches as well as pre-filmed content such as behind-the-scenes interviews, match previews, highlights and archive footage. Coverage will be streamed on Wimbledon.com, the tournament's official iPhone and Android apps, as well as on Dailymotion, whose global audience reaches 115 million monthly unique visitors according to its vice-president of international content Daniel Adams.
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Newsquest IPads To Report Live From Olympics
Journalism.co.uk
It is the first time the regional newspaper group is using tablets as a field reporting device, Nigel Vincent, head of editorial development for Newsquest Digital Media, told Journalism.co.uk. ournalists will be using iPads to liveblog from the Olympic games, directly feeding into the publisher's new content management system. Journalists will also be using the publisher's new in-house iPhone and iPad appto file live reports.
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YouView To Enter 'Alpha' Trial
Financial Times
The much-delayed internet TV venture by some of the UK's biggest broadcasters and broadband providers, will finally be put to the test by members of the public this week after three years in development. An "alpha" trial of some 350 homes was agreed last week by YouView's board, which is chaired by Lord Sugar, the former Amstrad entrepreneur and host of The Apprentice reality TV show.
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