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Bank Holiday? News From Across The Pond
MediaPost
We understand that Monday was a bank holiday, at least in Britain, so we put together this special issue designed to share what is happening in online media on the other side of the Atlantic, specifically in the U.S.
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Google On Apple/Samsung Ruling: We're Cool
Los Angeles Times
It took a couple of days, but Google has finally responded to the $1-billion-plus jury verdict against its partner Samsung Electronics for infringing on Apple's patents. Its take on the impact of the verdict on its popular Android mobile software: Most of the claims don't relate to "the core Android." "The court of appeals will review both infringement and the validity of the patent claims," Google said in an emailed statement.
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Most Fortune 500 CEOs Shun Social Media
Loft Technology Solutions
Cromwell Schubarth reports, in the Nashville Business Journal, that according to the study, 70% of the Fortune 500 CEOs have zero presence on social media. Most surprising was the lack of engagement on LinkedIn, the social network targeted at the business community. Cromwell says that only 26% of this group use LinkedIn, and of that group, only 36% have only one connection, and only 10% have at least 500 connections.
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AT&T AdWorks Aggregates Mobile, TV Data
Econsultancy
AT&T's ad network, AdWorks, which the company claims reaches some 181m unique users per month, is planning to roll out a new approach to this long-standing challenge in September. The telecom giant, which provides both television and mobile service to millions of Americans, says it has found a way to meaningfully bring together aggregate first-party data from TV and mobile usage to target online ads.
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About Time: N.Y. Times Sells Site To IAC
CNN
IAC/InterActive Corp. IAC won a month-long bidding war for the question and answer website -- for $300 million. Four weeks ago, Answers.com had signed a letter of intent to take About.com off the Times' hands for $270 million. The president of Answers.com, Peter Horan, had previously been the CEO of About.com. The interactive media and ad company plans to integrate About.com into its own search engine and question-and-answer service, Ask.com.
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Google Beefs Up Privacy SWAT Tream
PC World
Less than two weeks after agreeing to pay a $22.5 million fine for violating the privacy of the users of Apple's Safari web browser, Google is beefing up its privacy team to make sure that past mistakes aren't repeated. The search giant has posted a job notice to its website for a data privacy engineer for its privacy "red team." According to the listing, the privacy engineer would be responsible for ensuring that Google's products operate in a manner that protects the privacy of its users.
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Facebook Changes To Pressure Marketers
Mashable
Facebook's bold list of changes will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers' lives. The big loser? The "Like," which will have a smaller role in marketing, industry analysts say. One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds.
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