Thursday, August 31, 2000
  • Merger Creates World's Largest Out-of-Home Media Company

    Clear Channel Communications, Inc. yesterday became the world's largest out-of-home media company by completing its merger with AMFM Inc. in a transaction valued at $23.8 billion, including the assumption of debt. Clear Channel Chairman and CEO Lowry Mays and AMFM Inc. Chairman and Chief Executive Officer Thomas O. Hicks jointly announced the final merger of the two media giants. The combined Clear Channel operations will include more than 900 radio stations, 19 television stations and over 700,000 outdoor advertising displays across 40 countries. ...Read the whole story

  • One in Four Back-To-School Shoppers With Web Access Will Shop Online

    Ninety percent of parents of students and college students with internet access plan to do at least some back-to-school shopping this year, and among these consumers, more than a quarter have shopped or plan to shop on the Internet, according to a new study from The NPD Group, Inc. E-tailers serving the market may be in for more good news as most of those who said they will buy online for back-to-school also said that they plan to purchase more via the Internet this year than last. Fifty-eight percent of parents and 55% of college students who said they will ... ...Read the whole story

  • Help-Wanted Advertising Index Edges Up Two Points

    The Conference Board's Help-Wanted Advertising Index was 82 in July, up from 80 in June. It was 86 one year ago. In the last three months, help-wanted advertising declined in all regions except New England, where it rose 4.2%. Steepest declines occurred in the East North Central (-9.7%), East South Central (-9.6%) and Middle Atlantic (-9.6%) regions. The Conference Board surveys help-wanted advertising volume in 51 major newspapers across the country every month. Because ad volume has proven to be sensitive to labor market conditions, this measure provides a gauge of change in the local, regional and national supply of ... ...Read the whole story

  • Leads Clicks and Bricks in July leads clicks and bricks department stores in July, based on the number of unique visitors to the e-commerce site for Sears, Roebuck and Co. Media Metrix reports that in July, leads the “department store” retail category by attracting 2.475 million unique visitors, followed by with 2.242 million and with 1.477 million. In the “unique visitors” measurement, multiple site visits by the same person count only once. ...Read the whole story

  • Hires New Ad Rep

    Winstar Interactive Media, a leading ad sales and sponsorship firm, has announced that it has secured the rights to represent leading online auction and e-commerce site for advertising sales. Winstar is selective in the Web properties it represents, and uBid has the necessary brand recognition and traffic numbers. ...Read the whole story

  • Digital Ad Agency Takes Business Down Under

    Michigan-based digital ad agency Beyond Interactive, announced today that it has opened a division in Sydney, Australia. Beyond Interactive will be offering advertising services previously unavailable to Australia, including closed-loop analysis, emerging platforms advertising (including wireless and smart devices), and proprietary optimization technologies. Laura Peck, formerly of APL Digital, will direct the new office. The Australian team includes executives from Australian digital ad agencies and seasoned executives from the company's United States offices who have permanently relocated to the country. ...Read the whole story

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