Friday, December 22, 2000
  • VW's First Drive Through the Big Game

    Arnold Worldwide is looking to CBS's Jan. 28 telecast of the Super Bowl to score big for two premier clients: Volkswagen of America and Monster.com. VW will be the "exclusive" in-game automobile advertiser for Super Bowl XXXV as part of a deal likely to cost at least $10 million, sources said.A representative from Boston-based Arnold declined to talk dollars but did say that VW will probably air at least two different 30-second spots, each tagged with the familiar "Drivers wanted" slogan and each scheduled to run twice.The new executions will plug existing car lines, such as the New Beetle or ... ...Read the whole story

  • NBC reruns rule Wednesday

    (broadcastingcable.com) - NBC won Wednesday night prime with a push from repeats of West Wing and Law & Order. Both drew 18.2 million viewers, with the White House drama hitting a 6.5 rating, 16 share among adults 18-49 in national Nielsen numbers, while Law & Order logged a 6.8/18. Ed appeared secure at the top of the lineup, with a 5.0/14. ABC's college edition of Who Wants To Be a Millionaire? drew 19.7 million viewers, helping the mouse to a second place finish. Drew Carey did a 6.3/16, as Spin City scored a modest 5.4/14 and Gideon's Crossing hit a ... ...Read the whole story

  • DoubleClick Dumps NetCreations

    DoubleClick has elected not to match an offer from an unrelated third party that has proposed to acquire all of the outstanding shares of NetCreations. As a result, DoubleClick has elected to terminate the merger agreement with NetCreations which it ebntered into on October 2, 2000. Stephen Collins, Chief Financial Officer, said, "We are disappointed that NetCreations won't be a part of our success, but considering NetCreations' recently announced operating results and our own internal progress on email, we have decided not to raise our existing offer. Going forward, we will continue to aggressively pursue opportunities to grow our email ... ...Read the whole story