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Football Wins Week for CBS
Once again, football was a big winner in the Nielsen race with the AFC Divisional Playoff game between the New England Patriots and the Oakland Raiders last Saturday catapulting CBS into first place for the week. ...Read the whole story
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Putting Web Traffic Analysis On The Map
Redwood City, Calif.-based Quova says it will change the way we look at Web traffic as Jupiter Media Metrix will use its technology to find the geographical location of site visitors. ...Read the whole story
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Primetime Ad-Supported Cable Continues Growth
Ad-supported cable marked its 75th consecutive week of primetime audience growth in Week #17 of the 2001/2002 television season. ...Read the whole story
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NetTrends: Internet Ad Firm Upbeat on Industry
It has been one of the bigger surprises of the latest earnings reporting season: DoubleClick Inc., whose struggling Internet advertising business had become a symbol of the dot-com bust, last week reported an operating profit and raised its earnings outlook for the year ahead. ...Read the whole story
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